Services Marketing-Telecom Industry: Presenting by G.Vamshi Netha
Services Marketing-Telecom Industry: Presenting by G.Vamshi Netha
Services Marketing-Telecom Industry: Presenting by G.Vamshi Netha
Telecom Industry
Presenting by
G.Vamshi Netha
Introduction
Telecommunication
Telecommunication is the transmission of signs, signals, messages, words, writings,
images and sounds or information of any nature by wire, radio, optical or electromagnetic
systems.
Telecommunication occurs when the exchange of information between communication
participants includes the use of technology.
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Telecom Services
Voice Services
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Telecom Industry
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Telecom Industry
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Indian Telecom Industry
o With 70% of the population staying in rural areas and a telecom penetration of
58.45% as of july 2018 , rural market would be key growth driver for the upcoming
years.
o The Govt of India unveiled the National Digital Communication Policy in 2018,
policy aims at US $100billion worth of investments and generate 4 million jobs in
telecom industry by 2022.
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Telecom Service providers in India
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512.26 Million
India stands 2nd in Internet Subscribers in the world.
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US $23.48billion
Revenue
1,191.40 Million
Mobile phone Subscribers
215%
Increase in apps downloads from 2015-2018
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Top Telecom Service providers in the world
Telefónica | Spain.
KDDI | Japan.
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7P’s of Marketing
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Product
• Voice service
• Pager service
• Internet
• Video Telecommunication
• Very Small Aperture Terminals
• Voice Mail
• Teleconference
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Price
• Cost Based
• Demand Based
• Competition Based
Prepaid
Postpaid
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Place
• Multiple offices
• One Stop Shops
• E-seva
• Kiosks
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Promotion
Direct Marketing
Advertisements in
• Newspapers
• Radio
• Televisions
• Billboards
• Point of purchase displays
• Sponsorship events
• Promotion campaigns
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Promotion
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Promotion
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Promotion
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People
Customer Oriented
Spot responses to queries
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Physical Evidence
• Intangibles
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Physical Evidence
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Process
• Prospecting
• Reliability
• Continuity
• Quality
• Reduction in cost
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Thanks!
Any questions?
You can find me at: @vamshinetha2017@ssim.ac.in
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