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    Chapter 1 Research

    Uploaded by

    James Scold
    This document summarizes a research study on the effect of online advertisements on the buying behavior of senior high school students in La Salle College Antipolo. The study aims to understand how online ads influence student purchasing, whether students are victims of deceptive online products, and what factors drive the popularity of online ads. The researchers will survey LSCA senior high students about online ads and their shopping habits. The study seeks to help online companies better understand the impact of their ads and inform their promotional strategies.

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    Chapter 1 Research

    Uploaded by

    James Scold
    563 views4 pages
    This document summarizes a research study on the effect of online advertisements on the buying behavior of senior high school students in La Salle College Antipolo. The study aims to understand how online ads influence student purchasing, whether students are victims of deceptive online products, and what factors drive the popularity of online ads. The researchers will survey LSCA senior high students about online ads and their shopping habits. The study seeks to help online companies better understand the impact of their ads and inform their promotional strategies.

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    This document summarizes a research study on the effect of online advertisements on the buying behavior of senior high school students in La Salle College Antipolo. The study aims to understand how online ads influence student purchasing, whether students are victims of deceptive online products, and what factors drive the popularity of online ads. The researchers will survey LSCA senior high students about online ads and their shopping habits. The study seeks to help online companies better understand the impact of their ads and inform their promotional strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    563 views4 pages

    Chapter 1 Research

    Uploaded by

    James Scold
    This document summarizes a research study on the effect of online advertisements on the buying behavior of senior high school students in La Salle College Antipolo. The study aims to understand how online ads influence student purchasing, whether students are victims of deceptive online products, and what factors drive the popularity of online ads. The researchers will survey LSCA senior high students about online ads and their shopping habits. The study seeks to help online companies better understand the impact of their ads and inform their promotional strategies.

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    Description on the Effect of Online

    Advertisement to the buying

    behavior of Senior High school

    Students in La Salle College Antipolo

    Phyrra Balajadia

    Marianne Monton

    Eunice Owebar

    Eric Garcia

    Justine Ungab
    I. Research Background

    Behavior or behaviour refers to the way how a person acts or conducts oneself. It may

    refer to the mannerism of an individual and the range of its action. In business, behavior

    plays an important role whether it is pertaining to the behavior towards managing the

    business or behavior of the consumers. The study (A Description on the Effects of Online

    Advertisements to the Buying Behavior of SHS Students in LSCA) focuses on how

    advertisements online from businesses affects the SHS buying behavior when it comes to

    online buying. It is a relevant research today as online stores and online advertisements

    are becoming more and more popular now. Because of this easy and free way to promote

    products that many are persuaded to use this so there are also many social media users are

    engaged to buying stuffs from sellers, but in most cases, depending of what is seen online

    and buying through it is such a risky decision one could ever make since not all that are

    posted in these media are guaranteed to be safe to be used and not all sellers are

    legitimate with their products or services. But since they are flowery words and catchy

    captions and details that are either true or not, buyers got attracted and are still

    encouraged to buy.

    II. Research Problem

    1. How do Advertisement online affect the buying behavior of SHS Students?

    2. Are there many students who are victims of deceitful products from online stores?

    3. Do the online advertisements meet the expectation of the buyers or consumers?

    4. What is the percentage that the customers are encouraged to buy because of an

    advertisement online?

    5. What are the factors that lead to the popularity if the online advertisements?
    III.

    A. Scope

    The researchers will conduct the study at La Salle College Antipolo focusing with the

    LSCA Senior High School students. The study will give emphasis to the Senior High

    School student’s buying behavior. The researchers will be collecting information by

    distributing questionnaires as their material in collecting data. The Questions that will be

    given will be only limited to issues that based on the scope of the research like Online

    Advertisement and Personal behavior of the Senior high school students. The study will

    be focusing on the online advertisement that catches the attention of the senior high

    school students, and their buying behavior.

    B. Delimitation

    Our study will not focus on the people who are not using social media to buy some

    products online and not searching for online advertisement. We also not focus on the

    people that are just referring on the brand name of the product.

    C. Significance of the Study

    Regardless of how well design and appropriate of a particular advertisement is, the

    success of the advertisement is depends on what will be reaction or effects of an Online

    Advertisement especially to Senior high school students of La Salle College Antipolo.

    The Significance of our study, A Description on the Effects of Online Advertisement to

    the Buying Behavior of SHS Students in LSCA, is to help companies’ advertisements in a

    way that they would know the possible effects of online advertisement to SHS students of
    LSCA. Our Research would also help not only those who are currently having online

    advertisements but also those who were planning to promote their products or services

    through online advertisements. Knowing the possible effects of online advertisements

    will be a smart move before promoting products through these.

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