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    Tensorflow Brand Guidelines

    Uploaded by

    Xuz
    The document provides branding guidelines for TensorFlow, including specifications for logo usage, color palette, partnerships, and attribution. The logo comes in horizontal lockup, wordmark, stacked lockup, and icon versions. Guidelines cover minimum size, clear space, incorrect uses, and co-branding with partners like Google.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Tensorflow Brand Guidelines

    Uploaded by

    Xuz
    75 views4 pages
    The document provides branding guidelines for TensorFlow, including specifications for logo usage, color palette, partnerships, and attribution. The logo comes in horizontal lockup, wordmark, stacked lockup, and icon versions. Guidelines cover minimum size, clear space, incorrect uses, and co-branding with partners like Google.

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    Tf brand

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    The document provides branding guidelines for TensorFlow, including specifications for logo usage, color palette, partnerships, and attribution. The logo comes in horizontal lockup, wordmark, stacked lockup, and icon versions. Guidelines cover minimum size, clear space, incorrect uses, and co-branding with partners like Google.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    75 views4 pages

    Tensorflow Brand Guidelines

    Uploaded by

    Xuz
    The document provides branding guidelines for TensorFlow, including specifications for logo usage, color palette, partnerships, and attribution. The logo comes in horizontal lockup, wordmark, stacked lockup, and icon versions. Guidelines cover minimum size, clear space, incorrect uses, and co-branding with partners like Google.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Brand Guidelines

    TensorFlow is an end-to-end open-source platform


    for machine learning. It has a comprehensive,
    flexible ecosystem of tools, libraries and community
    resources that lets researchers push the
    state-of-the-art in ML and developers easily build
    and deploy ML powered applications.
    Logo & Lockups
    VISUAL IDENTITY

    HORIZONTAL LOCKUP
    (Preferred)

    WORDMARK
    STACKED LOCKUP ICON
    (If space is constrained)

    Download Brand Assets

    CLEARSPACE
    1

    3/4
    COLOR OPTIONS

    LOCKUP ON WHITE
    (Preferred)
    1

    LOCKUP ON GRAY

    1 WHITE LOCKUP
    1
    ON BLACK
    1

    WHITE LOCKUP
    ON ORANGE
    MINIMUM SIZE
    DIGITAL APPLICATION: min. height = 20dp
    Use the width of the nodes in the logomark (the two end
    node columns) to determine the minimum amount of 20 dp

    clear space that should surround the TensorFlow logo.


    To ensure the word TensorFlow is always legible, the PRINT APPLICATION: min. height = 0.125in
    logo should never appear smaller than the following 0.125 in
    minimum sizes:

    DON’TS
    Our lockups are the go-to-branding element and
    cornerstone of the TensorFlow identity. Therefore, we
    care about them and how they are used.
    Here are a few examples of what not
    to do with them.

    Color
    Our color pallette is taken from the logo, built from white,
    shades and gradients of grey and orange, with accents
    of a complimentary slate color.

    ORANGE LIGHT ORANGE GRAY WHITE


    #FFA800 #FF6F00 #E6E6E6 #FFFFFF
    CMYK (0, 70, 100, 0) CMYK (0, 39, 100, 0) CMYK (9, 6, 5, 0) CMYK (0, 0, 0, 0)
    PMS 137 C PMS 021 C PMS 649 C

    #FF6F00 #425066 #FFFFFF


    CMYK (0, 70, 100, 0) CMYK (78, 64, 41, 24) CMYK (0, 0, 0, 0)
    PMS 021 C PMS 534 C

    #616161 #CCCCCC #E6E6E6


    CMYK (61, 53, 52, 23) CMYK (19, 15, 16, 0) CMYK (9, 6, 5, 0)
    PMS 425 C PMS 420 C PMS 649 C
    Partnerships & Attribution Marks
    GOOGLE CO-BRANDING
    When partnering with Google, use these guidelines for
    best visual balance:
    ꞏ When sizing logos, try to match the text x-height or X X

    cap height.
    ꞏ Never use a dividing line or symbol between 1

    partnering logos.
    1

    ꞏ Use the distance from the very left of the logomark to


    the start of the wordmark to determine partner
    logo distance.
    ꞏ Use the width of the nodes in the logomark (the two
    end node columns) to determine clear space around
    both logos.
    ꞏ Use the same width to determine space between the
    TensorFlow logo and partner logo.

    PARTNER ATTRIBUTION MARK


    Use the ‘Powered by TensorFlow’ attribution mark when We use the ‘Powered by TensorFlow’ attribution mark as
    the lockup stands alone and with a partner logo. a way for partners to highlight the TensorFlow brand on
    their properties.

    Partner Logo

    ATTRIBUTION
    Please only use the TensorFlow name and marks
    when accurately referencing this software
    distribution, and do not use our marks in a way that
    suggests you are endorsed by or otherwise affiliated
    with Google. When referring to our marks, please
    include the following attribution statement:

    "TensorFlow, the TensorFlow logo and any related


    marks are trademarks of Google Inc.”

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