Skybox Brand Guidelines
Skybox Brand Guidelines
Skybox Brand Guidelines
Brand 20
Guidelines 20
Project Name
Skybox - Brand Identity Design
Designed by
MITIC
Logo Design
Construction
Clearspace defines how much minimum space is needed before any visual element is put
next to the design. The clearspace for Skybox logo equals half of the mark’s width.
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01
Logo Design
Clearspace
Clearspace defines how much minimum space is needed before any visual element is put
next to the design. The clearspace for Skybox logo equals half of the mark’s width.
Logomark
Logotype
Alt Logotype
02
Logo Design
Responsiveness
The simplicity of the mark and logo design allows them to stay responsive and send the
message on any scale without losing form.
Lockup
Alt Lockup
Icon/Avatar
Web (Desktop)
Web (Mobile)
03
Color
Color Pallete
These are all the primary and secondary colors used across Skybox brand identity design.
Be sure to always use these exact colors.
Primary
RGB� 255, 255, 255 RGB� 0, 102, 255 RGB� 0, 34, 85
CMYK� 0, 0, 0, 0 CMYK� 81, 61, 0, 0 CMYK� 100, 91, 36, 36
HEX� FFFFFF HEX� 0066FF HEX� 002255
Secondary
RGB� 170, 204, 255 RGB� 85, 153, 255 RGB� 0, 68, 170
CMYK� 30, 12, 0, 0 CMYK� 61, 36, 0, 0 CMYK� 98, 83, 0, 0
HEX� AACCFF HEX� 5599FF HEX� 0044AA
Logo Variations
04
Logo Design
Usage
This is a guide on what you should avoid doing when using this logo design. Be sure to
always use these rules when displaying a logo.
Avoid
Avoid transforming the logo in Avoid using the logo on a Avoid adding effects such as
any way (Skewing, Warping, background that contains the shadows and gradients to the
etc). same color as the logo. logo.
Avoid rotating the logo. Avoid using the logo on busy Avoid using the logo on
backgrounds. non-specified patterns.
Avoid using the logo on Avoid using the logotype without the logomark.
non-specified background
colors.
05
Typeface
These are all typefaces used across Skybox brand identity design. Be sure to always use
these typefaces and follow the rules applied.
Logotype
Lato ExtraBold
The quick brown fox jumps over the lazy dog.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq
RrSsTtUuVvWwXxYyZz1234567890!?@#$%
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Stationery
Business Card
These are all typefaces used across Skybox brand identity design. Be sure to always use
these typefaces and follow the rules applied.
Front Side
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