Mendelow Matrix
Mendelow Matrix
Mendelow Matrix
The objectives of an organisation will be governed by its key stakeholders. These key
stakeholders be determined using stakeholder mapping. Mendelow's matrix is a popular
method for performing stakeholder mapping.
Mendelow's matrix
Stakeholder mapping
Stakeholder mapping can help deal with stakeholders' conflicting demands. It identifies
stakeholder expectations and power and helps in establishing political priorities. The
process involves making decisions on the following two issues.
Mendelow's matrix
The matrix is normally completed with regard to the stakeholder impact of a particular
strategy.
Their lack of interest and power makes them open to influence. They are more likely
than others to accept what they are told and follow instructions.
The key here is to keep these stakeholders satisfied to avoid them gaining interest and
moving to box D. This could involve reassuring them of the outcomes of the strategy
well in advance.
These stakeholders are the major drivers of change and could stop management plans
if not satisfied. Management, therefore, needs to communicate plans to them and then
discuss implementation issues.
The 'level of interest' can usefully be described as how likely it is that a stakeholder will
take some sort of action to exercise his or her power.
Not all stakeholders have the time or inclination to follow management's decisions
closely. Again some generalisations are possible about what will lead to interest, e.g.:
Power
Note that legislation tends to move power away from shareholders to other
stakeholders.