Home Care

ECOTAIN® – SUSTAINABLE
EXCELLENCE AT EVERY STEP

®
Ensuring
A CLEANER, GREENER
FUTURE

Efficient cleaning power is a given, but today

consumers also expect their cleaning products
to leave behind a much lighter environmental
footprint. Eco-friendly, safe and sustainable
products that use less energy and water are part
of a general trend of environmental awareness.
Greener, concentrated formulations, less packaging,
effectiveness at low temperatures – these are the
selling arguments that win over consumers today.

Clariant is committed to providing its partners in the home care

industry with innovative ingredients that not only fulfill consumer
needs but also deliver benefits during production.

Through its EcoTain‰ concept, Clariant combines its extensive

expertise in cleaning solutions and surfaces with insight into
consumer and customer needs. The result is a wide range of
powerful ingredients for the home care industry that do their job
sustainably, effectively and competitively.

2 ECOTAIN® – SUSTAINABLE EXCELLENCE AT EVERY STEP

 ®

3
We care
ABOUT HOME

Ensuring that ingredients are safer for the people who work with them as well as for the
end user and the environment is a primary concern of the EcoTain‰ concept. EcoTain‰
home care ingredients have a much friendlier composition, avoiding substances of concern.
The concept also involves careful sourcing of raw materials with the focus on renewable
resources wherever possible. Because ‘less is more’, multifunctional products are preferred
in order to reduce the complexity of formulations, as are strategies to reduce energy and
water consumption during production and application. And to cut the costs of logistics
and transportation along with their environmental consequences, EcoTain‰ products are
produced in multiple sites around the world. Clariant cares about home.

4 ECOTAIN® – SUSTAINABLE EXCELLENCE AT EVERY STEP

 ®
The EcoTain®
LIFE CYCLE
In its four-stage life-cycle concept that covers Safer & Efficient Use
ingredient composition, manufacturing, The third stage of the EcoTain® life cycle focuses on safer and efficient
use, with the spotlight on advantages and benefits during formulation
formulation & application, and disposal, and final application. Not only should products fulfill their designated
EcoTain® applies measurable criteria to purpose, but they should also contribute to improving end-product
document the sustainability profile of its performance and be safer in any given application.
products.
Eco Integration
Sustainable Design The last stage of the EcoTain® life cycle is eco-integration – product
Sustainable thinking starts in the development stage of a product disposal and the impact it has on the environment. First we look at
with its design. Our aim is to develop efficient products based minimizing waste, then we ensure that if possible waste products
on safer ingredients while maximizing use of renewable raw are recycled according to environmentally friendly principles.
materials. The environmental properties of our products are continuously
scrutinized and improved.
Responsible Process
It continues with the implementation of a responsible process.
Sustainable production means safer processes with less impact
on the environment that help to conserve resources. During this
phase, we aim to improve the efficiency of chemical processes
during production.

Sustainable
DESIGN

Eco Responsible
INTEGRATION PROCESS

Safer & Efficient

USE
5
EMOLLIENTS
EcoTain®
LIFE CYCLE CRITERIA
Below are just some of the criteria that contribute to defining the EcoTain® label at Clariant. The criteria apply
selectively, depending on the product and the process. For a product to be awarded the EcoTain® label by Clariant,
it should present benefits at every phase of its life cycle. And naturally it is Clariant’s aim to ensure that the
maximum of criteria come into play in order to live up to our goal of sustainable innovation.

Sustainable Responsible
DESIGN PROCESS

Friendlier non-hazardous material,

¡¡ Yield efficient production,
¡¡
No substances of concern1,
¡¡ Reduced waste generation,
¡¡
Use of raw materials from renewable
¡¡ Energy4- & water-efficient production,
¡¡
feedstocks2, Certified for safety & quality5,
¡¡
Use of raw materials from certified
¡¡ Reduced transport due to multiple
¡¡
sources3 and/or production sites all over the world and/or
Low or no release of volatile organic
¡¡ Roundtable on Sustainable Palm Oil
¡¡
compounds (VOC) (RSPO) supply chain certification

Safer & Efficient Eco

USE INTEGRATION

Improved human tox profile6; no skin

¡¡ Improved environmental profile10,
¡¡
or eye irritation, Reduced effect on aquatic
¡¡
Reduced formulation complexity due
¡¡ environment,
to multi-functionality, Good environmental integration due to
¡¡
Easy to handle and/or process,
¡¡ renewable feedstock and/or
Formulation/application efficiency7,
¡¡ Biodegradable11
¡¡
Compatible with ecolabel criteria8
¡¡
and/or
Suitable to replace undesired
¡¡
substances in formulation9

1 For example: NPEO-free (free of nonylphenol ethoxylates), phosphate-free. 7 Ingredients boosting performance of formulation though properties such as being efficient
2 Bio-based content measured by the Renewable Carbon Index (RCI). The RCI defines the at low concentrates, increasing efficacy of active ingredient, reducing number and/or
share of renewable carbon within the molecule. volume of other components.
3 Free of tristyrol phenol ethoxylate. 8 For example: Nordic Swan, Ecocert.
4 ISO 50001:2009 Energy Management System. 9 For example: replace solvents, phosphates or NPEOs.
5 ISO 14001:2004 Environmental Management System, OHSAS 18001: 2007 Occupational 10 No environmental hazard label according to Globally Harmonized System (GHS).
Health and Safety Assessment System, ISO 9001: 2008 Quality Management System. 11 According to OECD standards.
6 No human hazard label according to Globally Harmonized System (GHS).

6 ECOTAIN®® –– SUSTAINABLE
SUSTAINABLE EXCELLENCE
EXCELLENCE AT
AT EVERY
EVERY STEP
STEP
 ®

How EcoTain®
CAN HELP YOU
More and more consumers prefer to use green detergents and
cleaners in their home. They want products that are safe and more
ecological – without compromising on quality or performance.

To help you meet your customers’ needs in terms of more friendly,

more responsible products as well as your own company targets for
sustainability, take advantage of Clariant ingredients that bear the
EcoTain® label. EcoTain®-approved products use fewer resources,
are safer and still effective. You can be sure you are using a product
produced according to more sustainable, eco-friendlier and
efficient standards.

7
EcoTain® products for the
HOME CARE MARKET

SURFACTANTS SOIL RELEASE POLYMERS RHEOLOGY MODIFIERS

GlucoPure™ Foam Texcare® SRN 170 Hostagel® VB

GlucoPure™ Deg Texcare® SRN 240
GlucoPure™ Wet Texcare® SRA 300 F

BLENDS & BOOSTERS SOLVENTS

Genopur® GSC Genapol® BA 040

8 ECOTAIN® – SUSTAINABLE EXCELLENCE AT EVERY STEP

SURFACTANTS

GlucoPure™ Foam
GlucoPure™ Foam is a sugar-based surfactant for Hand Dishwashing Liquid Detergents
¡¡
It presents foam and cleaning boosting properties
¡¡
It presents a very mild profile for the skin
¡¡

Sustainable Responsible
DESIGN PROCESS

INGREDIENT COMPOSITION INGREDIENT MANUFACTURING

Based on 95 % natural, renewable resources

¡¡ Resource efficiency due to high yield
¡¡
Vegetable origin (sugar, coconut oil)
¡¡ (100 % atom economic)
Minimized waste generation
¡¡
Certified for safety & quality according to
¡¡
ISO 9001, ISO 14001 and OHSAS 18001
Energy efficient production according to
¡¡
ISO 50001

Safer & Efficient Eco

USE INTEGRATION

INGREDIENT FORMULATION INGREDIENT ENVIRONMENTAL FATE

Multifunctionality (excellent foam, viscosifying

¡¡ Improved environmental profile
¡¡
and refatting effect) reduces formulation Reduced effects on aquatic life
¡¡
complexity
Good environmental integration due to
¡¡
Mild surfactant for liquid detergents with
¡¡ renewable feedstock
enhanced skin compatibility
Readily biodegradable (biodegradation
¡¡
Reduced number or volume of other
¡¡ > 80 % in 28 days according to OECD 301 B)
ingredients in formulation

Please refer to page 6 for a more detailed description of criteria

9
SURFACTANTS

GlucoPure™ Deg
GlucoPure™ Deg is a sugar-based surfactant for Hand Dishwashing Liquid Detergents
¡¡
It presents degreasing and cleaning boosting properties
¡¡
It presents a very mild profile for the skin
¡¡

Sustainable Responsible
DESIGN PROCESS

INGREDIENT COMPOSITION INGREDIENT MANUFACTURING

Based on 95% natural, renewable resources

¡¡ Resource efficiency due to high yield
¡¡
Vegetable origin (sugar, hydrophobe
¡¡ (approx. 90%)
alternatively from coco or palm oil) Minimized waste generation
¡¡
Certified for safety & quality according to
¡¡
ISO 9001, ISO 14001 and OHSAS 18001
RSPO Mass Balance Certification
¡¡
(CU-RSPO SCCS-805724)
Energy efficient production according to
¡¡
ISO 50001

Safer & Efficient Eco

USE INTEGRATION

INGREDIENT FORMULATION INGREDIENT ENVIRONMENTAL FATE

Multifunctionality (excellent foam, viscosifying

¡¡ Improved environmental profile
¡¡
and degreasing effect) reduces formulation Reduced effects on aquatic life
¡¡
complexity
Good environmental integration due to
¡¡
Mild surfactant for liquid detergents with
¡¡ renewable feedstock
enhanced skin compatibility
Readily biodegradable (biodegradation
¡¡
Reduced number or volume of other
¡¡ > 80 % in 28 days according to OECD 301 B)
ingredients in formulation

Please refer to page 6 for a more detailed description of criteria

10 ECOTAIN® – SUSTAINABLE EXCELLENCE AT EVERY STEP

 GlucoPure™ Wet
GlucoPure™ Wet is a sugar-based surfactant for Hard Surface Cleaners
¡¡
It presents wetting boosting properties to facilitate and increase the cleaning performance
¡¡
It is mild to the plastic materials present in every house
¡¡

Sustainable Responsible
DESIGN PROCESS

INGREDIENT COMPOSITION INGREDIENT MANUFACTURING

Based on 95 % natural, renewable resources

¡¡ Resource efficiency due to high yield
¡¡
Vegetable origin (sugar, hydrophobe
¡¡ (approx. 90 %)
alternatively from coco or palm oil) Minimized waste generation
¡¡
Certified for safety & quality according to
¡¡
ISO 9001, ISO 14001 and OHSAS 18001
RSPO Mass Balance Certification
¡¡
(CU-RSPO SCCS-805724)
Energy efficient production according to
¡¡
ISO 50001

Safer & Efficient Eco

USE INTEGRATION

INGREDIENT FORMULATION INGREDIENT ENVIRONMENTAL FATE

Multifunctionality (excellent foam and

¡¡ Improved environmental profile
¡¡
solubilizing effect) reduces formulation Reduced effects on aquatic life
¡¡
complexity
Good environmental integration due to
¡¡
Mild surfactant for hard surface cleaners
¡¡ renewable feedstock
with enhanced skin compatibility
Readily biodegradable (biodegradation
¡¡
Reduced number or volume of other
¡¡ > 80 % in 28 days according to OECD 301 B)
ingredients in formulation
Easy to handle (low viscosity liquid) and to
¡¡
process (cold-processable) 

Please refer to page 6 for a more detailed description of criteria

11
SOIL RELEASE POLYMERS

Texcare® SRN 170

Texcare SRN 170 is a soil release polymer for liquid detergents with multifunctional properties
¡¡
The product delivers fabric hydrophilization and reduces the redepositioning of soils
¡¡

Sustainable Responsible
DESIGN PROCESS

INGREDIENT COMPOSITION INGREDIENT MANUFACTURING

Friendlier, non-hazardous material

¡¡ Resource efficiency due to high yield
¡¡
(> 85 %) to avoid waste during manufacturing
Certified for safety & quality according to
¡¡
ISO 9001, ISO 14001 and OHSAS 18001
Energy efficient production
¡¡
Global production (USA, Spain) helps to
¡¡
reduce transport

Safer & Efficient Eco

USE INTEGRATION

INGREDIENT FORMULATION INGREDIENT ENVIRONMENTAL FATE

Highly efficient at low concentrates and

¡¡ Improved environmental profile
¡¡
suitable for super concentrate formulations, Reduced effects on aquatic life
¡¡
which helps to save detergent and water (LC50 > 79 mg/l)
Increases the efficacy of the detergent and
¡¡ Readily biodegradable (Biodegradation
¡¡
helps to reduce the active content (volume of 79 % in 28 days according to OECD 301 B)
surfactant), thus saving resources
Anti-greying due to easy stain removal, also at
¡¡
low temperature wash (30°C), saving energy
Product multifunctionality helps to reduce
¡¡
complexity of formulation
Safer use due to improved human tox profile,
¡¡
i.e. non-irritant to eye or skin, non-sensitizing
Compatible with Nordic Swan criteria
¡¡
Easy to handle (liquid)
¡¡

Please refer to page 6 for a more detailed description of criteria

12 ECOTAIN® – SUSTAINABLE EXCELLENCE AT EVERY STEP

 Texcare® SRN 240
Texcare SRN 240 is a soil release polymer for liquid detergents with multifunctional properties
¡¡
The product delivers fabric hydrophilization and reduces the redepositioning of soils
¡¡

Sustainable Responsible
DESIGN PROCESS

INGREDIENT COMPOSITION INGREDIENT MANUFACTURING

Friendlier, non-hazardous material

¡¡ Resource efficiency due to high yield
¡¡
(> 85 %) to avoid waste during manufacturing
Certified for safety & quality according to
¡¡
ISO 9001, ISO 14001 and OHSAS 18001
Energy efficient production
¡¡
Global production (USA, Spain) helps to
¡¡
reduce transport

Safer & Efficient Eco

USE INTEGRATION

INGREDIENT FORMULATION INGREDIENT ENVIRONMENTAL FATE

Highly efficient at low concentrates and

¡¡ Improved environmental profile
¡¡
suitable for super concentrate formulations, Reduced effects on aquatic life
¡¡
which helps to save detergent and water (LC50 > 220 - 500 mg/l)
Increases the efficacy of the detergent and
¡¡ Biodegradable (Biodegradation 60 -70 %
¡¡
helps to reduce the active content (volume of according to OECD 301 E)
surfactant), thus saving resources
Anti-greying due to easy stain removal, also at
¡¡
low temperature wash (30°C), saving energy
Product multifunctionality helps to reduce
¡¡
complexity of formulation
Safer use due to improved human tox profile,
¡¡
i.e. non-irritant to eye or skin, non-sensitizing
Compatible with Nordic Swan criteria. Listed
¡¡
under “Cleangredients.com”
Easy to handle (liquid)
¡¡

Please refer to page 6 for a more detailed description of criteria

13
SOIL RELEASE POLYMERS

Texcare® SRA 300 F

Texcare SRA 300 F is a soil release polymer for powder detergents with multifunctional properties
¡¡
The product delivers fabric hydrophilization and reduces the redepositioning of soils
¡¡

Sustainable Responsible
DESIGN PROCESS

INGREDIENT COMPOSITION INGREDIENT MANUFACTURING

Friendlier, non-hazardous material

¡¡ Resource efficiency due to high yield
¡¡
(> 85 %) to avoid waste during manufacturing
Certified for safety & quality according to ISO
¡¡
9001, ISO 14001 and OHSAS 18001
Energy efficient production
¡¡
Global production (USA, Spain) helps to
¡¡
reduce transport

Safer & Efficient Eco

USE INTEGRATION

INGREDIENT FORMULATION INGREDIENT ENVIRONMENTAL FATE

Highly efficient at low concentrates and

¡¡ Improved environmental profile
¡¡
suitable for super concentrate formulations, Reduced effects on aquatic life
¡¡
which helps to save detergent and water (LC50 > 220 mg/l)
Increases the efficacy of the detergent and
¡¡ Biodegradable (Biodegradation 66 %
¡¡
helps to reduce the active content (volume of in 28 days according to OECD 302 B)
surfactant), thus saving resources
Anti-greying due to easy stain removal, also
¡¡
at low temperature wash (30°C), saving
energy
Product multifunctionality helps to reduce
¡¡
complexity of formulation
Safer use due to improved human tox profile,
¡¡
i.e. non-irritant to eye or skin, non-sensitizing

Please refer to page 6 for a more detailed description of criteria

14 ECOTAIN® – SUSTAINABLE EXCELLENCE AT EVERY STEP

RHEOLOGY MODIFIERS

Hostagel® VB
Hostagel VB is a rheology modifier polymer for liquid detergents
¡¡
The product breaks the viscosity of liquid detergents, allowing formulations without VOC solvents
¡¡

Sustainable Responsible
DESIGN PROCESS

INGREDIENT COMPOSITION INGREDIENT MANUFACTURING

Friendlier, non-hazardous material

¡¡ Resource efficiency due to high yield
¡¡
VOC-free material
¡¡ (> 85 %) to avoid waste during manufacturing
Certified for safety & quality according to
¡¡
ISO 9001, ISO 14001 and OHSAS 18001
Energy efficient production
¡¡
Global production (USA, Spain) helps to
¡¡
reduce transport

Safer & Efficient Eco

USE INTEGRATION

INGREDIENT FORMULATION INGREDIENT ENVIRONMENTAL FATE

Rheology modifying properties can substitute

¡¡ Improved environmental profile
¡¡
solvents Reduced effects on aquatic life
¡¡
Highly efficient viscosity breaker for super
¡¡ (LC50 > 79 mg/l)
concentrate formulations, which helps to save Readily biodegradable (Biodegradation
¡¡
detergent and water 79 % in 28 days 301 B)
Product multifunctionality helps to reduce
¡¡
complexity of formulation
Safer use due to improved human tox profile,
¡¡
i.e. non-irritant to eye or skin, non-sensitizing
Compatible with Nordic Swan criteria
¡¡
Easy to handle (liquid)
¡¡

Please refer to page 6 for a more detailed description of criteria

15
BLENDS & BOOSTERS

Genopur® GSC
Genopur GSC is a surfactant for automatic dishwashing powders and tabs and can be used as a surfactant in rinse
¡¡
aid products
It is suitable for phosphate-free formulations
¡¡

Sustainable Responsible
DESIGN PROCESS

INGREDIENT COMPOSITION INGREDIENT MANUFACTURING

Based on 100 % natural, renewable resources

¡¡ Resource efficiency due to high yield
¡¡
Vegetable origin (sorbitol and coconut oil)
¡¡ Minimized waste generation
¡¡
VOC-free material
¡¡ Certified for safety & quality according to
¡¡
ISO 9001, ISO 14001 and OHSAS 18001
RSPO Mass Balance Certification
¡¡
(CU-RSPO SCCS-805724)
Energy efficient production
¡¡

Safer & Efficient Eco

USE INTEGRATION

INGREDIENT FORMULATION INGREDIENT ENVIRONMENTAL FATE

Suitable for phosphate-free formulations

¡¡ Improved environmental profile
¡¡
Safer use due to improved human tox profile,
¡¡ Good environmental integration due to
¡¡
i.e. non-irritant to eyes or skin renewable feedstock
Ingredient is Ecocert™ certified
¡¡ Reduced effects on aquatic life
¡¡
Easy to handle (liquid)
¡¡ (LC50 > 100 mg/l)
Readily biodegradable (biodegradation
¡¡
88 % in 28 days according to OECD 301 B)

Please refer to page 6 for a more detailed description of criteria

16 ECOTAIN® – SUSTAINABLE EXCELLENCE AT EVERY STEP

SOLVENTS

Genapol® BA 040
Solvent with oil emulsification properties for hard surface cleaning
¡¡
Oil emulsification and rheology modifying properties for laundry detergents
¡¡

Sustainable Responsible
DESIGN PROCESS

INGREDIENT COMPOSITION INGREDIENT MANUFACTURING

VOC-free material
¡¡ Resource efficiency due to 100 % yield
¡¡
Minimizal waste generation
¡¡
Certified for safety & quality according to
¡¡
ISO 9001, ISO 14001 and OHSAS 18001
Energy efficient production
¡¡

Safer & Efficient Eco

USE INTEGRATION

INGREDIENT FORMULATION INGREDIENT ENVIRONMENTAL FATE

Highly efficient at low concentrations

¡¡ Improved environmental profile
¡¡
Excellent replacement for volatile VOC
¡¡ Reduced effects on aquatic life
¡¡
solvents (such as glycol ethers) without (LC50 > 100-500 mg/l)
performance loss Readily biodegradable (Biodegradation
¡¡
Product multifunctionality helps to reduce
¡¡ 80% according to OECD 301 B)
complexity of formulation
Easy to handle (liquid)
¡¡

Please refer to page 6 for a more detailed description of criteria

17
CLARIANT INTERNATIONAL LTD
HOME CARE

Rothausstrasse 61
4132 Muttenz
Switzerland

WWW.INDUSTRIALHOMECARE.CLARIANT.COM
WWW.ECOTAIN.CLARIANT.COM

This information corresponds to the present state of our knowledge and is intended as
a general description of our products and their possible applications. Clariant makes no
warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or
freedom from defect and assumes no liability in connection with any use of this informa-
tion. Any user of this product is responsible for determining the suitability of Clariant’s
products for its particular application.* Nothing included in this information waives any
of Clariant’s General Terms and Conditions of Sale, which control unless it agrees other-
wise in writing. Any existing intellectual/industrial property rights must be observed.
Due to possible changes in our products and applicable national and international
regulations and laws, the status of our products could change. Material Safety Data
Sheets providing safety precautions, that should be observed when handling or stor-
ing Clariant products, are available upon request and are provided in compliance with
applicable law. You should obtain and review the applicable Material Safety Data Sheet
information before handling any of these products. Ecocert® is a registered trademark of
ECOCERT. GlucoPure™ is a filed trademark of Clariant. All other trademarks are trade-
marks of Clariant registered in many countries. For additional information, please contact
Clariant® Trademark of Clariant registered in numerous countries.

*
For sales to customers located within the United States and Canada the following
applies in addition:
NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY,
SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY
PRODUCT OR SERVICE.

Status: April 2014

© 2014 Clariant International Ltd, Rothausstrasse 61, 4132 Muttenz, Switzerland

® Product and service marks protected by Clariant