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    BMC Module 5 Revenue Streams and Key Resources - Compressed

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    Olaiya Ephraim
    The document discusses the Revenue Streams and Key Resources building blocks of the Business Model Canvas. It defines Revenue Streams as the value customers are willing to pay for and divides them into transactional and recurring revenues. Key Resources are the physical, human, financial, and intellectual assets required to deliver value to customers and include facilities, equipment, employees, brands, and financial capital. The document then provides examples of how a hypothetical career readiness mobile learning program would generate revenues from individual fees and sponsorships, and require experts, designers, coaches, and a gamification platform as key human and intellectual resources.

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    BMC Module 5 Revenue Streams and Key Resources - Compressed

    Uploaded by

    Olaiya Ephraim
    116 views5 pages
    The document discusses the Revenue Streams and Key Resources building blocks of the Business Model Canvas. It defines Revenue Streams as the value customers are willing to pay for and divides them into transactional and recurring revenues. Key Resources are the physical, human, financial, and intellectual assets required to deliver value to customers and include facilities, equipment, employees, brands, and financial capital. The document then provides examples of how a hypothetical career readiness mobile learning program would generate revenues from individual fees and sponsorships, and require experts, designers, coaches, and a gamification platform as key human and intellectual resources.

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    The document discusses the Revenue Streams and Key Resources building blocks of the Business Model Canvas. It defines Revenue Streams as the value customers are willing to pay for and divides them into transactional and recurring revenues. Key Resources are the physical, human, financial, and intellectual assets required to deliver value to customers and include facilities, equipment, employees, brands, and financial capital. The document then provides examples of how a hypothetical career readiness mobile learning program would generate revenues from individual fees and sponsorships, and require experts, designers, coaches, and a gamification platform as key human and intellectual resources.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    116 views5 pages

    BMC Module 5 Revenue Streams and Key Resources - Compressed

    Uploaded by

    Olaiya Ephraim
    The document discusses the Revenue Streams and Key Resources building blocks of the Business Model Canvas. It defines Revenue Streams as the value customers are willing to pay for and divides them into transactional and recurring revenues. Key Resources are the physical, human, financial, and intellectual assets required to deliver value to customers and include facilities, equipment, employees, brands, and financial capital. The document then provides examples of how a hypothetical career readiness mobile learning program would generate revenues from individual fees and sponsorships, and require experts, designers, coaches, and a gamification platform as key human and intellectual resources.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    The Business Model Canvas

    A Tool for Entrepreneurs and Innovators


    Module 5: Revenue Streams and Key Resources
    The Business Model Canvas
    The Nine Building Blocks: The Revenue Streams (#5) and Key Resources (#6)

    Revenue Streams Key Resources


    If Customer Segments comprise the heart of a business model, Every business model requires Key Resources to deliver the
    then the Revenue Streams are its arteries. Value Proposition to the Customer Segments.

    Revenue Streams Defined Physical


    For what value is each Customer Segment truly willing to pay? Each This category includes physical assets such as manufacturing facilities, retail stores,
    Revenue Stream has a pricing mechanism such as fixed list pricing, machines, vehicles, point-of-sale systems, warehouses, and distribution networks.
    discount pricing, market dependent pricing, or volume dependent pricing Retailers like Wal-Mart and amazon.com rely heavily on physical resources.

    Transactional Revenues Human and Intellectual


    These revenues result from one-time customer payments. A good Every business requires human resources and they are most crucial in knowledge-
    example anAsset Sale where a business, like amazon.com, sells books, intensive and creative industries. Intellectual resources such as brands, proprietary
    music, or consumer electronics; or when Ford sells an automobile. knowledge, patents, and customer databases are increasingly important.

    Financial
    Recurring Revenues
    These revenues result from ongoing payments to deliver a Value Most business models call for significant financial resources or financial guarantees,
    Proposition to customers or provide post-purchase customer support. such as cash, lines of credit, or offering stock options in order to hire key employees.
    Examples are subscription fees, usage fees, and licensing fees. Banks, capital markets, and venture capitalists may provide financial support.

    Source: Adapted from the book Business Model Generation written by Alexander Osterwalder and Yves Pigneur

    Business Model Canvas: A Tool for Entrepreneurs and Innovators


    A Coursera Project-Based Learning (PBL) Program 2
    The Business Model Canvas
    Revenue Streams and Key Resources: The Career Readiness Program Idea

    The Revenue Streams


    The revenue streams will be primarily fee-per-person transactions
    resulting from parents purchasing the career readiness mobile learning
    program for their college-age students. The online, gamified program
    will offer 15 hours of in-depth training on how to develop and implement
    an innovative, winning Career Plan. The list price would range between
    $195-$395 per person. Corporate sponsorships may be a revenue source.

    The Key Resources


    The business model requires key resources that are primarily human and
    intellectual in nature.

    Human: We will need career planning experts, instructional


    designers, digital media professionals, and certified career coaches.
    And we will need the university to grant employees work release
    time to focus on program development; and also invest monies in
    marketing, advertising, sales support, and media relations.
    Intellectual: We will need to contract with a gamification platform
    company that will help us deliver the mobile-learning program using
    best practices in gaming mechanics and digital social networks.

    Business Model Canvas: A Tool for Entrepreneurs and Innovators


    A Coursera Project-Based Learning (PBL) Program 3
    The Business Model Canvas
    Discussion, What did you learn?: Episode Five—Proving It

    Source: A series of six videos produced by the Strategyzer Company and made available through the generosity of the Kauffman Foundation.
    Episode Five: Proving It

    Business Model Canvas: A Tool for Entrepreneurs and Innovators


    A Coursera Project-Based Learning (PBL) Program 4
    The Business Model Canvas
    Application Assignment: Business Model Canvas, the Revenue Streams and Key Resources Building Blocks

    Assignment 10: The Revenue Streams


    Identify and describe the Revenue Streams needed to deliver your Value
    Propositions to your most important Customer Segment.

    Assignment 11: The Key Resources


    Determine and describe the Key Resources you will need to deliver the
    Value Proposition. Provide specific examples whenever possible.

    Business Model Canvas: A Tool for Entrepreneurs and Innovators


    A Coursera Project-Based Learning (PBL) Program 5

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