Management Information System
Management Information System
Management Information System
Project
Topic: MIS of Domino’s
Submitted to:
Ms. Komal Bashir
Submitted by:
Maryam Khalid (61651026)
Sara Abid (61651042)
Yashfa Asif (61651054)
Class:
BBA (Smester-7)
In 1960, Tom Monaghan and his brother, James, took over the operation of Dominick’s, an
existing location of a small pizza restaurant chain that had been owned by Dominick DiVarti, at
507 Cross Street (now 301 West Cross Street) in Ypsilanti, Michigan, near Eastern Michigan
University. The deal was secured by a $500 down payment, and the brothers borrowed $900 to
pay for the store The brothers planned to split the work hours evenly, but James did not want to
quit his job as a full-time postman to keep up with the demands of the new business. Within eight
months, James traded his half of the business to Tom for the Volkswagen Beetle they used for
pizza deliveries.
By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three
locations in the same county. Monaghan wanted the stores to share the same branding, but the
original owner forbade him from using the Dominick’s name. One day, an employee, Jim
Kennedy, returned from a pizza delivery and suggested the name "Domino's". Monaghan
immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965.
The company logo originally had three dots, representing the three stores in 1965. Monaghan
planned to add a new dot with the addition of every new store, but this idea quickly faded, as
Domino's experienced rapid growth. Domino's Pizza opened its first franchise location in 1967 and
by 1978, the company expanded to 200 stores. In 1975, Domino's faced a lawsuit by Amstar
Corporation, the maker of Domino Sugar, alleging trademark infringement and unfair competition.
On May 2, 1980, the Fifth Circuit Court of Appeals in New Orleans found in favor of Domino's
Pizza.
ORGANIZATINOAL CHART OF DOMINO’S
BOARD OF
DIRECTORS
CHAIRMAN
(DAVID BRANDON)
SUPLLY
HR MARKETING SALES FINANCE
CHAIN
MANAGER MANAGER TEAM MANAGER
MANAGER
INTERNET ACCOUNTAN
AREA TV Ads NEWS Ads ACCOUNTANT
Ads T
MANAGER MANGER MANGER (KETHLEEN)
MANAGER (AMANDAN)
Management in some form or another is an integral part of living and is essential wherever human
efforts are to be undertaken to achieve desired objectives. The basic ingredients of management
are always at play, whether we manage our lives or business. Management is a set of principles
relating to the functions of planning, organizing, directing, and controlling, and the applications of
these principles in harnessing physical, financial, human and informational resources efficiently
and effectively to achieve organizational goals.
Management is essential for an organized life and necessary to run all types of organizations.
Managing life means getting things done to achieve life’s objectives and managing an organization
means getting things done with and through other people to achieve its objectives.
Planning
Organizing
Staffing
Leading
Controlling
PLANNING:
This step involves mapping out exactly how to achieve a particular goal.
Strategic plan: Dominos has strategic planning to increase its market worth value of the
market and its market share. They work on a well defined strategic planning for this.
Operational plan: Operational plans help them to achieve their tactical objectives.
Operational planning is done to support the strategic planning effort therefore dominos
work on a well defined operational planning to achieve more success.
Include launching of new product to change or innovate it product line for the customers.
ORGANIZING:
Organizing requires a formal structure of authority and the direction and flow of such authority
through which work subdivisions are defined, arranged and coordinated so that each part
relates to the other part in a united and coherent manner so as to attain the prescribed objectives.
Second pillar
Concerns with organizational structure, segmentation and targeting of customers.
Organizational structure differs on operational level and cooperative level. The difference
is due to work activities.
The operational level management concerned with the restaurant business and
management and the cooperate level management is concerned with the business
activities.
STAFFING:
Staffing is the function of hiring and retaining a suitable work-force for the enterprise both at
managerial as well as non-managerial levels. It involves the process of recruiting, training,
developing, compensating and evaluating employees and maintaining this workforce with
proper incentives and motivations. Since the human element is the most vital factor in the
process of management, it is important to recruit the right personnel.
LEADING:
The third basic managerial function is leading it is the skills of influencing people for a particular
purpose or reason. Leading is considered to be the most important and challenging of all
managerial activities.
Leading is influencing or prompting the member of the organization to work together with the
interest of the organization.
Creating a positive attitude towards the work and goals in among the members of the organization
is called leading. It is required as it helps to serve the objective of effectiveness and efficiency by
changing the behavior of the employees.
A manager needs to do more than just plan, organize, and staff her team to achieve a goal.
She must also lead. Leading involves motivating, communicating, guiding, and
encouraging. It requires the manager to coach, assist, and problem solve with employees.
Related with staff behavior towards employees, feedback by the employees to the manager
and other top level offices and customer issues.
HR mangers are responsible for the all related issues of employees and customers.
CONTROLLING:
The function of control consists of those activities that are undertaken to ensure that the events do
not deviate from the pre-arranged plans. The activities consist of establishing standards for work
performance, measuring performance and comparing it to these set standards and taking corrective
actions as and when needed, to correct any deviations.
Related with the controlling the task and its evaluation that how a manger control all
inventory management, all employees activities, assign tasks to employees and evaluate
them with desired goals and objectives.
After the other elements are in place, a manager's job is not finished. He needs to
continuously check results against goals and take any corrective actions necessary to make
sure that his area's plans remain on track.
MANAGEMENT LEVEL OF SYSTEM IN DOMIONS
ROLES OF MANAGEMENT
Operational management
Tactical management
Strategic management
OPERATIONAL MANAGEMENT
delivery drivers (delivers pizza, washes dish, cleans the store, folds pizza boxes, sometimes
helps in making & preparing pizza, handles orders)
Cashier
ROLES
Responding to orders
Operational level manager working with the staff to ensure that guests have an enjoyable
experience,
TACTICAL MANAGEMENT
Delivery manager
Assistant manager
HR manager
Marketing manger
Sales manger
Finance manger
Store manager
Shift managers
ROLES
Financial planning
Supervising employees
Maintaining sanitation standards in public areas
Maintaining kitchen or beverage preparation areas
Monitoring safety
Handle human resources and accounting processes such as hiring and payroll
STRATEGIC MANAGEMENT
CEO
CIO(Chief Information Officer)
CFO
COO(Chief Operating Officer)
Chairman
Director
ROLES
INFORMATION SYSTEM
Transaction processing systems help to ease the business transactions that take place in a restaurant.
Inputs: customer orders that describe the type of pizza crust, pizza ingredients and toppings,
side orders, and delivery location data
Processes: data updates the system's database
Output : the number of pizza and side orders sold, cost numbers for ingredients, delivery
information, customer information
Following system are use in transaction processing system:
1. POINT OF SALE SYSTEM
Captures purchase and payment data at a physical location
Goods and Services are bought and sold
Computer, automated cash registers, scanners or other digital devices
2. PULSE
It improve customer service, reduced mistakes, shorter training times Pulse performs some
functions-
Touch screen interface
Maintaining sales figures
Compiling customer information
Delivery driver routing system
Pulse Evolution
State of the art online ordering system which includes pizza tracker
The management information system (MIS) has a primary task of helping an organization
become and stay efficient and effective. Managers use this computer-based system to
organize, analyze, and execute plans to help the organization flow and accomplish its goals.
The system can be used to study information in the form of employees, cost, profit,
technology, procedures and documents. Often MIS are much different from standard
information systems because they study other information systems that are related to the
operational tasks in an establishment. It is highly important for an organization to understand
what MIS they need in order to remain competitive in the industry
The construction of the MIS system in Domino’s is done in three different phases by different
personnel. These personnel are as follows:
• System Analyst
• System Designers
• System Builders
1. System Analyst: They clarify the business requirement to be implemented by the programmers.
2. System Designers: They may have to clarify the design, integration requirements and
documentation that are used for the purpose of writing and testing the programmed.
3. System Builders: They assume the primary responsibility for writing and testing the application
software
The decision support system is defined as systems that support non-routine decision making. This
system's input uses the internal information from the two other systems discussed prior in order
for management to make educated decisions
The decision support system helps the leaders of the restaurants carry out their analysis without
doing much programming . There are several uses of the DSS within the restaurants such as
retrieving, searching, and analyzing data that is relevant to the decision-making process. In
particular, the system will allow management to summarize the main points that will then
determine the kind of decision they will take.
The users of the system may search for correlations that exist between data without having to
rewrite the underlying software or MIS application
Inputs: Data from the TPS ,MIS and external data
Processes: Analyze data
Outputs: Analyze sales data per menu item, analyze customer demographics, and analyze
past and potential sales trends
Unstructured decision (where an individual must create an alternative because one is not available
or provided)
Long term decisions which are having implications for the next five years and above.
Lot of risk and uncertainty is involved in long term or strategic level decisions.
Example
Strategic level decisions include:
Whether to open new franchise of dominos.
Whether to adopt new technology of taking orders
Whether to change the way food is delivered to the table.
Semi structured decisions (have elements of both structured and semi structured decisions.)
Decisions cover shorter time frames (2 to 3 years)
Less uncertainty
lower risk as compared to strategic decisions.
Example
Example
The systems approach of organization produces new insights about your business culture. This
approach encourages you to look at problems differently and to change how people learn from
each other. Changing your systems will help you address organizational problems such as
fragmentation and low levels of interdepartmental sharing of information.
Dominos is a firm/company and can be considered a system hence needs to be, subjected to the
systems approach. By a systems approach means that dominos study or consider its all firm's
activities in their totality so that the overall objectives of the firm can be realized as efficiently as
possible. In the systems approach of dominos firm's objectives are brought together in the form of
a Corporate Plan. The Corporate Plan is expressed as clearly as possible and issued widely so that
the objectives of the firm are understood by all employees. The activities of the firm can then be
geared towards achieving the plan.
Suppose the plan of the firm is to deliver quality product to customer(increase in sales). the sub-
system involves in meeting the plan are:
System oriented manager will create coordination between departments to ensure the quality sales
and smooth working of system. Managers also move employees from one department to one in
which they will have a bigger impact, to increase efficiency.