Project On LUX Soap Introduction

Introduction of Unilever (Pakistan)
The Unilever Pakistan Limited (UPL), formerly Lever Brothers Pakistan Limited was established
in Pakistan in 1948. The town of Rahim Yar Khan was the site chosen for setting up a vegetable oil factory.
Unilever Pakistan is the largest fast-moving consumer goods (FMCG) company in Pakistan, as well as one
of the largest multinationals operating in the country. Now operating six factories at different locations
around the country. The Unilever's head office was shifted to Karachi from the Rahim Yar Khan site in the
mid 1960’s.
In the 1890s, William Hesketh Lever, founder of Lever Brothers, wrote down his ideas for Sunlight Soap
– his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It
was “to make cleanliness commonplace; to lessen work for women; to foster health and contribute to
personal attractiveness, that life may be more enjoyable and rewarding for the people who use our
products”. That sense of purpose and mission has always been part of Unilever’s culture. In the 21st century,
we’re still helping people to look good, feel good and get more out of life – and our purpose as a business
is ‘making sustainable living commonplace’.
Our vision
Our vision is to grow our business, while decoupling our environmental footprint from our growth and
increasing our positive social impact.
Our purpose
Our business has always been driven by a sense of purpose, a thread that connects us to our founding
companies and their social missions to improve health, hygiene and livelihoods in their communities. We
continue to believe that business must make a positive contribution to addressing the challenges the world
faces and that this is the only way a business will succeed. In 2009, we launched The Compass – our strategy
for sustainable growth, setting out our determination to build a sustainable business for the long term.
Introduction of LUX soaps
LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels,
bath additives, hair shampoos and conditioners. Lux started as "Sunlight Flakes" laundry soap in 1899. As
of 2009, Lux revenue was estimated at €1 billion, with market shares spread out to more than 100 countries
around the globe. Today, Lux is the market leader in countries
like Bangladesh, Brazil, India, Pakistan, South Africa and Thailand. Developed by Unilever, Lux (soap) is
now headquartered in Singapore. It celebrated its 90th anniversary in 2018.
The brand was founded by the firm Lever Brothers, now known as Unilever, in 1899. The name changed
from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury”. Lux toilet
soap was launched in the United States in 1925 and in the United Kingdom in 1928. Subsequently, Lux
soap has been marketed in several forms, including hand-wash, shower gel and cream bath soap.
From 1930’s right through 1970’s, LUX soaps colors and packaging were altered several times to reflect
fashion trends. In 1958, five colors were made up the range pink, white, blue, green and yellow.
Beginnings
Lux's early advertising campaigns aimed to educate users about its credentials as a laundry product and
appeared in magazines such as Ladies Home Journal. By the early 1920s, it was a hugely successful
brand and in 1924, the Lever Brothers conducted a contest that led them to a very interesting finding:
women were using Lux as toilet soap.
4 P’S OF LUX SOAP
(A) Product:z
LUX is an international renowned beauty soap brand of unilever. Though manufactured in
Bangladesh for local market by unilever Bangladesh Ltd, as an international brand, it maintains an
international quality for research and Development in foreign countries, LUX is produced Bangladesh
from imported raw materials like sodium soap, glycerol and different extracts according to flavors,
coming from unilever plants situated abroad.
LUX Energizing Honey, LUX Golden Glow, LUX Nature Pure, LUX Orchid Touch, LUX Almond
Delight and LUX Aqua Sparkle.

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Introduction of Unilever (Pakistan)

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