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    Marketing Mix Rubrics

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    Renz Marlou Saavedra
    The document provides an evaluation of a product or service across several indicators on a scale of excellent, satisfactory, good, and needs improvement. It finds the product is clearly evident and includes a complete pricing structure. The distribution and promotion are somewhat accessible and aware but need more information. The organization has well-constructed paragraphs but the grammar could use more variety in sentence structure. The total score is 13 out of 20.

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    Marketing Mix Rubrics

    Uploaded by

    Renz Marlou Saavedra
    103 views2 pages
    The document provides an evaluation of a product or service across several indicators on a scale of excellent, satisfactory, good, and needs improvement. It finds the product is clearly evident and includes a complete pricing structure. The distribution and promotion are somewhat accessible and aware but need more information. The organization has well-constructed paragraphs but the grammar could use more variety in sentence structure. The total score is 13 out of 20.

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    Marketing Mix Rubrics

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    The document provides an evaluation of a product or service across several indicators on a scale of excellent, satisfactory, good, and needs improvement. It finds the product is clearly evident and includes a complete pricing structure. The distribution and promotion are somewhat accessible and aware but need more information. The organization has well-constructed paragraphs but the grammar could use more variety in sentence structure. The total score is 13 out of 20.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    103 views2 pages

    Marketing Mix Rubrics

    Uploaded by

    Renz Marlou Saavedra
    The document provides an evaluation of a product or service across several indicators on a scale of excellent, satisfactory, good, and needs improvement. It finds the product is clearly evident and includes a complete pricing structure. The distribution and promotion are somewhat accessible and aware but need more information. The organization has well-constructed paragraphs but the grammar could use more variety in sentence structure. The total score is 13 out of 20.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    NEEDS

    EXCELLENT SATISFACTORY GOOD Total


    Indicator IMPROVEMENT Points Multiplier
    (4 POINTS) (3 POINTS) (2 POINTS) Points
    (1 POINT)

    Evident what
    Somewhat evident
    Clearly evident what product/service is
    what Unclear what product/
    product/service is being provided but
    Product product/service is service is being 2
    being needs more
    being provided.
    provided. information/justificatio
    provided
    n.

    Does not provide


    complete pricing
    Includes the pricing
    Includes the pricing Includes the pricing structure; some
    structure but did not
    structure and explains structure and explains products or services
    Price explain why/how 2
    why/how these prices why/how these prices are missing. No
    these prices were
    were determined. were determined rationale for the
    determined.
    pricing
    strategy is given.

    Location is not very


    Location is very Location is somewhat
    Location is accessible convenient for target
    Distribution convenient for target accessible for target 2
    for target market. market.
    market. market.

    Promotional material Promotional material


    Promotional material Promotional materials
    makes target market makes target market
    makes target target does not make target
    clearly aware of what somewhat aware of
    market somewhat market aware of what
    the what the product/
    Promotion aware but lacks the product/service is, 2
    product/service is, service is, what it
    justification of the what it does and
    what it does
    process and method where
    does and where it is and where it is
    used. it is available.
    available. available.

    Information is very Information is Information is The information


    Organization organized with organized with organized, but appears to be 1
    well-constructed well-constructed paragraphs are not disorganized.
    paragraphs and paragraphs. well-constructed.
    subheadings.

    Complete sentences, Some incomplete


    Complete sentences
    correct spelling and Complete sentences sentences and
    with good variety,
    Grammar proper grammar. with some improper fragments, some 1
    proper grammar, and
    Need more variety in grammar. misspelled words and
    correct spelling.
    sentence structure. poor grammar.

    Total

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