Nursing Informatics Assignment Website Analysis

TANAKA, Joanna Paula B.
BSN-II
Nursing Informatics MTW 2:30-4:30 PM
Ma’am Marisol Jomaya
NURSING INFORMATICS ASSIGNMENT
WEBSITE ANALYSIS
https://www.sciencedaily.com/
ScienceDaily features breaking news about the latest discoveries in science,
health, the environment, technology, and more -- from leading universities, scientific
journals, and research organizations.
SWOT (Strengths, Weaknesses, Opportunities, Threats) ANALYSIS:
STRENGTHS
 Visitors can browse more than 500 individual topics, grouped into 12 main
sections (listed under the top navigational menu), covering: the medical sciences
and health; physical sciences and technology; biological sciences and the
environment; and social sciences, business and education.

 Headlines and summaries of relevant news stories, as well as links to topic-
specific RSS feeds and email newsletters, are provided on each topic page.
 Stories are posted daily, selected from press materials provided by hundreds of
sources from around the world. Links to sources and relevant journal citations
(where available) are included at the end of each post.

 According to https://app.neilpatel.com/en/traffic_analyzer/overview?
domain=sciencedaily.com, the monthly organic traffic is 2,284,812. As a
website that is used for research and updates, it is said that having an amazing
number of organic monthly traffic can boost its credibility. The more effort you
invest in improving organic search traffic, the higher your site appears in
search rankings -- pushing competitors further down the list.
(https://www.walkersandsdigital.com/Benefits-of-Organic-SEO-Search-Traffic)
 The site speed for desktop is 3s which is considered as ‘Excellent’. According to
https://moz.com/learn/seo/page-speed, Google has indicated site speed (and as
a result, page speed) as one of the signals used by its algorithm to rank pages.
And research has shown that Google might be specifically measuring time to first
byte as when it considers page speed.

WEAKNESSES
 Despite having a good site speed for desktop, the website have a site speed of
5s for mobile which is considered as ‘Good’. The “time to interactive” criteria is
within 5s. The time to interactive criteria marks the time at which the page is
fully interactive. The first CPU handle criteria, which marks the time at which
the page main’s thread is quiet enough to handle input is scored at 4s which is
also a downside on the part of this website.
(https://blog.dareboost.com/en/2018/06/lighthouse-tool-chrome-devtools/)
 On this website, there are 2 pages that contain duplicate Meta descriptions.
Meta descriptions are the small blurbs you see in search results under the page
titles. These give a quick description of what the content on the page is about.
These descriptions help both the people searching and the search engine
crawlers understand what to expect on each page. With duplicate title tags,
pages appear the same to users browsing search results. Having two pages
compete for the same terms is confusing to Google and will only harm website
rankings. It’s also confusing to users who may skip over a page that may have
solved their problem and benefited the website.
(https://www.eversparkinteractive.com/are-duplicate-meta-descriptions-bad/)
OPPORTUNITIES
 Due to the website’s amazing monthly organic traffic, it becomes a cost
advantage. Pay-per-click ads are guaranteed to put the website's links in front of
potential site visitors. But over time, the amount of cash the website will spend on
click-through can add up. Once sound SEO principles are implemented, the
cost-per-click for organic search traffic is zero, giving the website an edge
over competitors who are trapped in a pay-per-click universe.
(https://www.walkersandsdigital.com/Benefits-of-Organic-SEO-Search-Traffic)
 The website’s domain score is 90 which is considered as a high domain
authority. Domain authority is a metric system which was created by Moz for the
purpose of rating a website on a scale of 1 to 100, where 100 means the best
and 1 means the worst. So the higher the domain authority of the website,
the higher it’s ranking in famous search engines. Domain authority is not only
a measure of the website’s SEO effort but a competitive metric against its
rivalries.( https://www.webhopers.com/domain-authority-benefits)
 According to the report of https://app.neilpatel.com/en/seo_analyzer/backlinks?
domain=sciencedaily.com, the number of backlinks for this website is 60,

384,788. Having an excellent number of backlinks helps create new
relationships. When someone reads good content and sees a backlink pointing
to the source or creator, there is a very good chance that they will click on the link
to learn more about who or what is responsible for what they just enjoyed. This
can lead to that individual joining your newsletter or performing some other
measurable action on your website. They might connect and follow your
social media profiles or they might read your blog and then bookmark it or
subscribe to your RSS feed. A simple link can bring a company and consumer
together without the aid of search engine rankings.
(https://www.marketdominationmedia.com/5-benefits-backlinks-addition-seo/)
THREATS
 Based on the result of https://www.sslshopper.com/ssl-
checker.html#hostname=https://www.sciencedaily.com/, the website’s Secure
Sockets Layer (SSL) expires in 202 days. SSL is a standard technology for
keeping an internet connection secure and safeguarding any sensitive data that
is being sent between two systems, preventing criminals from reading and
modifying any information transferred, including potential personal details.
QUALITY OF DATA
Data quality is a perception or an assessment of data's fitness to serve its
purpose in a given context. The quality of data is determined by factors such as
accuracy, completeness, reliability, relevance and how up to date it is.

ACCESSIBILITY
Web accessibility is the inclusive practice of ensuring there are no barriers that
prevent interaction with, or access to, websites on the World Wide Web by
people with disabilities.
USABILITY FOR THE END-USER
Usability is part of the broader term “user experience” and refers to the ease of
access and/or use of a product or website. A design is not usable or unusable per
se; its features, together with the context of the user (what the user wants to do
with it and the user’s environment), determine its level of usability.
(https://www.interaction-design.org/literature/topics/usability)
DATA UPKEEP/STORAGE
Data storage is a general term for archiving data in electromagnetic or other
forms for use by a computer or device. Different types of data storage play
different roles in a computing environment. In addition to forms of hard data
storage, there are now new options for remote data storage, such as cloud
computing, that can revolutionize the ways that users access data.
(https://www.techopedia.com/definition/23342/data-storage)

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TANAKA, Joanna Paula B.

Nursing Informatics MTW 2:30-4:30 PM

Ma’am Marisol Jomaya

NURSING INFORMATICS ASSIGNMENT

ScienceDaily features breaking news about the latest discoveries in science,

journals, and research organizations.

SWOT (Strengths, Weaknesses, Opportunities, Threats) ANALYSIS:

environment; and social sciences, business and education.

(where available) are included at the end of each post.

domain=sciencedaily.com, the monthly organic traffic is 2,284,812. As a

search rankings -- pushing competitors further down the list.

https://moz.com/learn/seo/page-speed, Google has indicated site speed (and as

byte as when it considers page speed.

5s for mobile which is considered as ‘Good’. The “time to interactive” criteria is

also a downside on the part of this website.

solved their problem and benefited the website.

 Due to the website’s amazing monthly organic traffic, it becomes a cost

over competitors who are trapped in a pay-per-click universe.

 The website’s domain score is 90 which is considered as a high domain

 According to the report of https://app.neilpatel.com/en/seo_analyzer/backlinks?

domain=sciencedaily.com, the number of backlinks for this website is 60,

together without the aid of search engine rankings.

 Based on the result of https://www.sslshopper.com/ssl-

checker.html#hostname=https://www.sciencedaily.com/, the website’s Secure

modifying any information transferred, including potential personal details.

Data quality is a perception or an assessment of data's fitness to serve its

purpose in a given context. The quality of data is determined by factors such as

accuracy, completeness, reliability, relevance and how up to date it is.

people with disabilities.

USABILITY FOR THE END-USER

with it and the user’s environment), determine its level of usability.

Data storage is a general term for archiving data in electromagnetic or other

different roles in a computing environment. In addition to forms of hard data

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