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Challenges in Implementing Green Human Resource Management

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Challenges in implementing Green Human Resource

Management
Apurva Srivastava(2016IPG-018), Oshin Malviya(2016IPG-066)
23rd August 2019

1 BACKGROUND
Green human resources is the classic Human Resources Operation but with the deviation from tra-
ditional practice where most or all efforts, initiatives and activities comply with sustainability and
eco-friendly practice. From communications methods to employee selection, there are many ways for
the green effect to take place here. [1] The corporate world is transitioning from financial standpoint
to environmental standpoint. Green human resource management is combination of traditional Hu-
man Resource management and Environment management.
But this transitioning of standpoint comes at a cost of more effort and expense. From training
the employees to enforcing new workplace culture and policies requires struggle on the part of the
employees as well as management.

2 AIM
Objectives of the study:
• To analysis the green HR policies and practices.
• To understand the advantages and challenges in implementation of green human resource man-
agement.
Advantages of Adopting Green Human Resource Management:
• Reduction of Operational cost of the company, contributing towards profit
• Green practices help in retention of talented and sensible employs and increase of employee
morale.
• Helps in building company brand image and boasting co-operate social responsibility making
the company attractive to investors

3 GREEN PRACTICES
Some practices adopted are:
• Green Recruiting and Hiring: Instead of walk-ins, interviews are done on a virtual platform
using teleconferencing, The candidates hires must comply with green policy of the company. It
prompts the decrease of travel time, energy, cost and environment pollution reduction.
• Green Training and Development: Training should be targeted to inculcate practices that
promote the employs to adopt environmental friendly ways of operation.

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• Green Rewards and Appraisals: Employs are rewarded for adopting sustainable approach
of working in form of bonuses
• Green Redressals Mechanism: Company should have a strict policy of action if the employ
fails to adopt green methods
• Green Industrial Relation: Practices like flexible working hour, car-pooling,encourage the
employee involvement in green management system.

4 ADVANTAGES
Green methods do not only prove beneficial to the company bottom line, but also
improves job satisfaction of employees and also contributes to a sustainable future.
• Competitive advantage: The company looks more attractive to investors by cultivating
eco-friendly and socially responsible brand image for the company.
• Increase employee retention and reduce labour turnover: It has been observed that
the company that adopt green human resource management experience more job satisfaction
on the employees’ part. Hence, the employees quit less often.
• Global warming and Carbon foot print: Green methods help reduce carbon footprint
which in turn helps in reducing global warming.
• Achieving balanced triple bottom line: Green methods benefit employs, economy and
environment

5 CHALLENGES
The company face many challenges while adopting green and sustainable approach
• Get acquisition of green talent candidate: It is hard to acquire a candidate that balances
environmental and corporate responsibility efficiently
• High investment required: Green HR methods are expensive to deploy in the initial phase.
• Requires long period of time to alter employee behavior: It is found that the old
employs are resistant to adopting complicated greener ways
• Problematic to measure performance : There is no defined metric to measure employee
performance as their is a substantial gap of human resource touch.
• Difficult to bridge the gap:A gap of human resource touch is observed while conducting
events online.

6 SUGGESTION
The company face many challenges while adopting green and sustainable approach
• Environmental Education: Environmental education should be a compulsory part of higher
education.
• Creation of performance metric: A universal metric should be created to measure perfor-
mance of the employees for their appraisals.
• Green HR Management practices: The company should have an elaborate polices to
implement green methods and strict policies to prevent any deviation.
• Energy conservation standards: The electronic appliances being used at the offices must
comply with the energy conversation standards.
• Government Policies: Government should also give relief to the company upholding good
environmental and sustainable standards.

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7 CONCLUSION
It is the foremost responsibility of the organization to inculcate Green HR management for the
betterment of environmental sustainability and use of natural resources in effective manner. Also,
the organization should focus on reduction of carbon foot print, environmental pollution, and so
forth. It is also a responsibility of the employees to take initiative and observe eco-friendly practices
like car-pooling, avoiding use of plastic cups.

References
[1] Dr. F. Alexander Pravin Durai & B. Nalini. Emerging trends of hr practices in green initiatives.
International Journal of Research in Engineering, IT and Social Sciences, 09(03):1–3, 2019.

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