The document outlines the course structure and units for an English language course for first year business students. The course focuses on developing key business communication skills. Unit I covers basic English grammar and paragraph/essay writing. Unit II discusses different types of business letters and how to write effective letters. Unit III addresses job application letters and letters to authorities. Unit IV covers internal office communications like memos and circulars. Unit V examines writing effective advertisement copy and managing emails. The second semester course focuses on business report writing, with units covering individual reports, committee reports, summarizing techniques, public relations, and writing press releases.
The document outlines the course structure and units for an English language course for first year business students. The course focuses on developing key business communication skills. Unit I covers basic English grammar and paragraph/essay writing. Unit II discusses different types of business letters and how to write effective letters. Unit III addresses job application letters and letters to authorities. Unit IV covers internal office communications like memos and circulars. Unit V examines writing effective advertisement copy and managing emails. The second semester course focuses on business report writing, with units covering individual reports, committee reports, summarizing techniques, public relations, and writing press releases.
The document outlines the course structure and units for an English language course for first year business students. The course focuses on developing key business communication skills. Unit I covers basic English grammar and paragraph/essay writing. Unit II discusses different types of business letters and how to write effective letters. Unit III addresses job application letters and letters to authorities. Unit IV covers internal office communications like memos and circulars. Unit V examines writing effective advertisement copy and managing emails. The second semester course focuses on business report writing, with units covering individual reports, committee reports, summarizing techniques, public relations, and writing press releases.
The document outlines the course structure and units for an English language course for first year business students. The course focuses on developing key business communication skills. Unit I covers basic English grammar and paragraph/essay writing. Unit II discusses different types of business letters and how to write effective letters. Unit III addresses job application letters and letters to authorities. Unit IV covers internal office communications like memos and circulars. Unit V examines writing effective advertisement copy and managing emails. The second semester course focuses on business report writing, with units covering individual reports, committee reports, summarizing techniques, public relations, and writing press releases.
– Letters of confirmation, promotion, termination and resignation
Unit V
Characteristics of good Advertisement copy – Structure of an advertisement copy –
Types of advertisement copy – Writing effective advertisement copy – Exercises on writing advertisement copy for products and organizations – Email – Guidelines in managing Emails.
Books for Reference:
1. Essentials of Business Communication – Rajendra Pal & J.S.Korlahalli
2. Effective Business English Correspondence – Ramesh & Pattanshetti 3. Developing Communication Skills – Krishna Mohan & Meera Banarji 4. Business Communication Strategies – Matthukutty M. Monipally ♣♣♣♣♣♣♣♣♣♣
29 Part-II-BBA I YEAR – II SEMESTER COURSE CODE: 7BBA221
ENGLISH LANGUAGE COURSE - II - BUSINESS REPORT WRITING
Unit I Introduction: Need for developing report writing skill – Business Reports: Meaning and characteristics – Kinds of Business Reports – Steps in drafting formal business reports – Structure of a business report.
Unit II Report by individuals – situations – points to be considered in writing individual reports – Routine, Analytical and investigative reports – Reports by company secretary: statutory and other reports – exercises.
Unit III Committee Reports – reports on problems / opportunities in business – Writing agenda and minutes – essentials in writing minutes – minutes of various meetings – exercises.
Unit IV Art of summarizing reports – Precis writing practice – Public relations Department: Importance – Functions of PRO – External and internal relations.
Unit V Press Reports – importance – Writing press releases by companies – occasions – Market Reports – nature – writing simple market reports – exercises. (Note: Questions must be asked 60% in writing model reports / minutes and précis which are covered in Units II, III and V – Remaining 40% questions on theory)
