Pptondm 170225030304 PDF
Pptondm 170225030304 PDF
Pptondm 170225030304 PDF
ON
DIGITAL MARKETING
KEYPOINTS
Sprout Social
Offerpop
Nanigans
Facebook’s Power Editor
Twitter Native Platform
Emma
Marketo
AdRoll
DIGITAL MARKETING CONSIST OF
WHAT IS SEO
Whenever you enter a query in a search engine and hit 'enter' you get a
list of web results that contain that query term. Users normally tend to visit
websites that are at the top of this list as they perceive those to be more
relevant to the query. If you have ever wondered why some of these
websites rank better than the others then you must know that it is because
of a powerful web marketing technique called Search Engine
Optimization (SEO).
OPTIMIZATION
PPC(PAY PER CLICK)
Negative feedback
Potential for embarrassment
Time intensive
CONTENT WRITING
The study started with the aim to analyse the different issues related to the
digital marketing. Based on the discussion it has been found that in case of
the digital marketing the most important aspect is to connect with the
users. The ladder of engagement has shown the approaches to attach with
the customers. The study has also revealed that in order to utilise the
digital marketing in an effective way, the companies are required to design
an effective platform. With the example of Pinterest the effectiveness of a
social media platform has been discussed. The current trends in the digital
marketing have also been discussed in the study