The document analyzes the language features used in 4 advertisements.
1) The first ad for Nike shoes uses imperative sentences to persuade readers and imply the shoes will help achieve goals.
2) The second ad for Sargento snacks uses a disjunctive clause to suggest their snacks are superior sources of protein.
3) The third ad for donuts describes them as always fresh and the best in town through comparative and superlative adjectives.
4) The fourth ad for soap uses a compound word and imperative sentence to imply the product will re-energize the user.
The document analyzes the language features used in 4 advertisements.
1) The first ad for Nike shoes uses imperative sentences to persuade readers and imply the shoes will help achieve goals.
2) The second ad for Sargento snacks uses a disjunctive clause to suggest their snacks are superior sources of protein.
3) The third ad for donuts describes them as always fresh and the best in town through comparative and superlative adjectives.
4) The fourth ad for soap uses a compound word and imperative sentence to imply the product will re-energize the user.
The document analyzes the language features used in 4 advertisements.
1) The first ad for Nike shoes uses imperative sentences to persuade readers and imply the shoes will help achieve goals.
2) The second ad for Sargento snacks uses a disjunctive clause to suggest their snacks are superior sources of protein.
3) The third ad for donuts describes them as always fresh and the best in town through comparative and superlative adjectives.
4) The fourth ad for soap uses a compound word and imperative sentence to imply the product will re-energize the user.
The document analyzes the language features used in 4 advertisements.
1) The first ad for Nike shoes uses imperative sentences to persuade readers and imply the shoes will help achieve goals.
2) The second ad for Sargento snacks uses a disjunctive clause to suggest their snacks are superior sources of protein.
3) The third ad for donuts describes them as always fresh and the best in town through comparative and superlative adjectives.
4) The fourth ad for soap uses a compound word and imperative sentence to imply the product will re-energize the user.
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Statement / line Evidence
Ads that have Choice of word Meaning Lexico- Grammatical Features
implied meaning Ads 1 The shoe works The Nike Sweet “The shoe works Imperative Sentence if you do Classic High is if you do”gives a - The sentences “Stay fly, stay fresh, and get comfortable while message that the yourself a pair” and “Just do it” are persuasive. It still remaining in shoe will work and arises the readers’ impulse to buy the product. style. With great help us carry out quality and a wide daily activities variety of color when we do it. options, these These shoes will sneakers are perfect give comfort and for casual use. Stay style to the wearer. fly, stay fresh, and get yourself a pair. Ads 2 We’re Real Real cheese people “We’re Real Disjunctive Clasue Cheese People know which snack Cheese People” - The sentences “Real Cheese People know which leads the protein gives a message Snack Leads the Protein Pack.We’re Real Cheese pack. that the people who People”give the readers sense of closeness. choose Sargento snacks are people who know that sargento is a snack that has very good and high protein content than other foods Ads 3 Your lovely Always fresh It means that these Comparative and Superlative Adjective breakfast Best in town donuts are foods - Use superlative adjective that are very “Always fresh, suitable for eating as a breakfast Best in town” the word “Best” gives impression and menu because they convince people that this product is the best donut in are always fresh the town. and best in the city Ads 4 Turn up the Re-energize It means that when Compound Word energy of your we use the soap, - The word “Re-energize “ is eye catching. Easy to day we will feel as if remember the soap provides a - Imperative sentence sensation of “Turn up the energy of your day” is persuasive in the increasing our advertisement. energy in living everyday life.