FINAL
FINAL
FINAL
DOCUMENT ON MACRO
ENVIRONMENT OF “FULIA”
SEMESTER II
FOUNDATION PROGRAMME TECH
NATIONAL INSTITUTE OF FASHION
TECHNOLOGY
CONTENTS
1. ACKNOWLEDGEMENT 04
2. INTRODUCTION 05
3. ABOUT TANTUJIBI TANGAIL UNNAYAN SAMABAY SAMITY Ltd. 06
4. HISTORY OF TANGAIL SAREE 08
5. CLUSTER ACTORS 10
i) MASTER WEAVERS 11
ii) WEAVERS 12
iii) DYERS 13
iv) DESIGNERS 14
v) RAW MATERIAL SUPPLIERS 15
vi) EQUIPMENTS & SUPPLIERS 16
vii) MAHAJANS AND TRADERS 17
6. NON TRADITIONAL TANGAIL SAREE 18
7. RAW MATERIALS 19
8. PRODUCTION PROCESS 20
i) DESIGNING 21
ii) BLEACHING AND DYEING 22
iii) PREPERATION OF LOOMS 23
iv) DRAFTING AND DENTING 23
v) SETTING UP OF JACQUARD 23
vi) CARD PUNCHING 24
vii) WEAVING 25
9. WORKINGS OF THE SOCIETY 26
10.FIBRES USED 28
11.PRICING(SAREE) 29
12.MARKET ANALYSIS 29
13.PROTECTION OF WEAVERS 30
14.FINANCIAL HELP FROM GOVT. 31
2
15.GOVT WELFARE SCHEME 31
CREATIVE THINKING TOOLS
16.SWOT ANALYSIS 32
17.PROBLEMS 33
18.REMEDIAL MEASURES 34
19.POSITIVE AND NEGATIVE THINKING 35
20.BRAIN STORMING 36
21.LEARNING OUTCOME 37
22.CONCLUSION 38
23.BIBILIOGRAPHY 39
3
Acknowledgement
We have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals and organisation. We
would like to extend our sincere thanks to all of them.
We are highly indebted to MR. J. PARI our field studies faculty for his guidance
and constant supervision as well as for providing necessary information regarding
the project & also for his support in completing the project.
We would like to express our gratitude towards our parents for their kind co-
operation and encouragement which helped us in completion of this project.
We would like to express our special gratitude and thanks to all the above
mentioned persons for giving us such attention and time.
Debdeeep Ghosh
Ishika De
Prachi Yash
Shailja Sundaram
4
SOURCE: SELF
INTRODUCTION
5
SOURCE: SELF
ABOUT
“TANGAIL TANTUJIBI UNNAYAN
SAMABAY SAMITY LTd.”
The Handloom Industry is the most ancient cottage industry in India. The Indian
handloom fabrics have been known for times immemorial for their beauty,
excellence in design, texture and durability.
The Cooperative Societies have a major role in the movement of revival and
development of Tangail Industry in Fulia. Among them this society is one of the
pioneers in playing role of development in all aspect and to spread the flame of
“FULIA – TANGAIL” all over country and abroad.
The village Fulia is famous firstly as the holy birth place of KRITTIBAS a great
poet of the Bengali epic RAMAYANA and secondary for the great prosperity of
Tangail handloom industry.
The society – Tangail Tantujibi Unnayan Samabay Samity Ltd. Situated at Fulia
Township, a distant place of about 85km in the northern part in between
Ranaghat and Santipur from the capital city Kolkata came into existence in the
year 1973–74 informally in the form of association when a large number of
weavers mostly of Basak community of Mymensingh district (presently Tangail
district of Bangladesh) and claimed to be the descendants of famous Muslin
weavers of Dhaka, felt soon after migration from the – then East Pakistan during
6
partition of the country for
the sake of survival and SOURCE: SELF
social security, that to get rid of the exploitation of traditional Mahajans, they
needed to be united for transformation of their miserable lifestyle to a state of
better earning and better living as well as to restore the pristine glory of their
craft and ancient skill to its mighty place. In this perspective of their spirit of co-
operation, self reliance and mutual understanding this association, of late, with
the administrative backing of State government and financial help of United
Bank of India it was converted formally into co-operative society under the name
and style “Tangail Tantujibi Unnayan Samabay Samity Ltd.” in the year 1977-78
7
8
9
Before the discussion of the Tangail Saree of Fulia, it is necessary to
discuss about the origin and the history of this Tangail Saree. The
Tangail Saree seems to be incomparable to the Santipuri Saree
regarding to age. Probably hundred years ago, at the last decades of
nineteenth century this saree was evolved in Tangail of undivided
Bengal. The weavers of this Tangail Saree are the successors of the
famous Muslin weavers. The weavers of Dhamrai of Dhaka and
adjacent Chowhatta came to Tangail and its adjacent twenty two
villages by getting invitations from the Jamindars of Deldwar, Santosh
and Gharinda. At first they weaved only thann and cloths of turban.
Then in the year of 1880-85 they had begun to weave sarees. After that
in 1923-24, the design in the saree had been started and in 1931-32,
Jacard Machine was introduced for this purpose. During the partition
in 1947 and the freedom war of Bangladesh in 1971, the Tangail
weavers came to West Bengal as refugee and most of them were settled
at Fulia of Nadia District and Samudragarh of Burdwan and some
were settled at Dhatrigram of Burdwan and Nabadwip of Nadia.
10
T
A
N
G
A
I
L
S
A
R
E
E
11
SOURCE: SELF
12
Cluster actors
SOURCE: SELF
13
master weavers
Previously this category of weavers were
engaged in weaving only, but today they
undertake the overall responsibility of
supplying the raw material to the weavers,
provide the design and pay wages to the grass
root level weavers; and then supply the sarees
to Mahajans.
SOURCE: SELF
There are around 700 master weavers actively involved in production activities of
the cluster. It is estimated that in total, these master weavers have 16,050 working
looms, and equal number of weavers working as labours. A part of the production
of master weavers is also sold in the local haat of Santipur. The modal unit size of
the master weavers is 4 looms.
14
weavers
15
SOURCE: SELF
Dyers
SOURCE: SELF
16
Designers
SOURCE: SELF
17
raw materials suppliers
SOURCE: SELF
18
SOURCE: SELF
Equipment suppliers
19
Mahajans /traders
There are around 700 registered traders with the
Taant Vastra Vyabsayee Samiti and they are the
key persons carrying out the marketing activities.
These traders initially supply the design and colour
combination to the master weavers and the master
weaver arranges the production. The traders in turn
supply these sarees to the traders of Bara Bazar,
Kolkata. From Kolkata these products are
distributed to different districts of the state and to
other national markets.
20
SOURCE: SELF
Non – traditional tangail saree
The unparallel inclusion in the colourful world of the sarees of Bengal. These are
based on Tangail gharana, but the newly invented by the handloom artisans of
Fulia which are other than Tangail saree.These are being weaved by the artisan
member of an esteem handloom cooperative society of Fulia named “Tangail
Tantujibi Unnayan Samabay Samity Ltd.” With modern artistic thinking keeping
the antique touches in design and layout which are being highly appreciatied with
love by aged ladies to young girls of good taste.
The other more important characteristics of these sarees are all the raw material
are taken from nature and use eco friendly dyes for making them decorated ny
innumerable colour shades. Moreover, their feelings are as soft as pigeon feathers
and need not to starch, it is very easy to wash using light and soft detergent by
hand or by washing machine. These sarees are of very simple designs and patterns
but their aresome aristocrat feelings in this simplicity. These aren’t gorgeous not
so glitter but a pleasant shining its body and spirit
21
.
SOURCE: SELF
Raw materials
22
production process
Designing
Sizing
Beaming
Carding
Weaving
Finishing
23
designing
24
.
26
CARD PUNCHING
27
WEAVING
The weaving is performed by the skilled
weavers of the family. The looms being used
are mainly traditional fly shuttle pit looms
with jacquard
28
SOURCE: SELF
WORKINGS OF SOCIETY
Among these three societies this is the second one named “Tangail Tantujibi
Unnayan Samabay Samity Ltd.” The notable workings of the society are as
follows:
Production -
TRADITIONAL
SAREES:
This is the main production
of original gharana which
are being changed slowly in
design pattern as per
customers likings i.e. on
pure basic gharana,
modernised and
ornamented saree on basic
gharana, newly inclusion of
light weight and feather SOURCE: SELF
feeling saree of modern
EXPORTABLE
style with antique touch for
CLOTH
the customers of good taste
Diversified production to
keep target to the abroad
customers for the
betterment of marketing
and more wages earning
for the weavers. This
export oriented weaving
started first with the
encouragement of H.H.E.C
of India and one of their
Japanese customer Mr.
Yurgen Lahl as well known
textile designer and
honourable chairperson of
a renowned export house of
Japan.
Types of exportable cloth:
a) Scarf, stole etc.
29
b) Dress materials
SOURCE: SELF
SALE:
a) Saree: Direct sale to the customers through retail
showroom, exhibitions and to wholesellers of all over
India.
b) Exportable products: The society doesn’t sell direct
to the abroad market; they export their products
through various merchant exporters to the market of
Japan, Italy, USA, UK, Australia,Germany and
middle east countries.
SOURCE: SELF
30
FIBRES USED
PURE COTTON
PURE SILK
COTTON SILK
MIXED COTTON
CHINA SILK
TUSSAR SILK
31
PRICING
MARKET ANALYSIS
32
PROTECTION OF WEAVERS
The first and final point to protect the handloom weavers from leaving their
traditional occupation are to ensure reasonable earnings to maintain their
livelihood. This may be possible to some extent by getting the following steps as we
think:
b) The central organisation should me free from corruption and politics and also
from aggression of powerful private traders.
33
FINANCIAL HELP FROM GOVT
OPPORTUNITY THREAT
Opportunity to make access in a larger
Threat of powerloom sector.
market, despite Market threat from other
being situated in a small place. artisans from Assam
35
PROBLEMS FACED
•Fierce competition with the
power looms:
1. According to Handlooms Act, 1985 and
2008, clothes which hand loom industries
are producing are reserved only for
handloom industry in India.
2. As per rules, these items can’t be weaved in
power looms and it is punishable offence
(Basak, 2010).
3. But few of these reserved items are being
woven very openly in power loom.
4. So many power looms are illegally running
in Aishtala, Birnagar, Ranaghat,
Swarupgonj and Nabadwip in Nadia district
and easily producing ditto copy of Tangail
and Santipuri saree in very large quantity
and flooded the handloom market by these
cheaper-price cloths.
5. Handloom products are unable to compete
with them.
6. There exists a Government department to
protect this illegal weaving, but their
activity is hardly felt.
7. As a result, handlooms are failed to compete
with them.
36
suggestions
Restructuring of the
infrastructure of the spinning
mills for serving the textile
industry in a better way.
Encouraging production of niche
production in handlooms.
Conducting medical campaigns
for the betterment of the
Weavers every week. Also
health awareness programs
should be organized so that they
could know more about their
goods and bad.
More number of training centers
should be opened to give more
number of Weavers good
training which can help them to
improve their work.
Modernization of looms.
37
Positive & negative
Thinking
POSITIVE THINKING
Highly skilled weavers
Own design house
Own dye house
Good transport facility
Power house
High demand
Employment to the area
Provide support to families of
weavers
Makes Fulia popular
NEGATIVE THINKING
Power loom
Low wages
Electricity problem
Less production compared to
power loom sector
Don’t do enough promotion
38
brain storming
Promotion
Sales
Financial help from
govt.
New technologies
Training programs
Government loans on
low interest
Creating mass market
Better communication
between craftsmen
across all over India
Better machines
Skilled up gradation
program
Facility centre
Massive awareness
drive.
Better income
39
LEARNING OUTCOME
The socirty is a major source of income to all those who work there. It
provides them with all types of possible facilities.
The society is engaged in the production of different varieties of
Tangail saris and a large number of non-traditional exportable items
like scarves, stoles, furnishing fabrics, dress materials etc.
In recent years, a downward trend can be noticed in the production
and profit pattern. This might be due to faulty policies or inadequate
implementation of adopted schemes.
The society is mostly depended on the govt for all the provisions
which they are not completely fulfilled with
40
Conclusion :
41
Bibiliography :
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