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    Makemytrip

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    megha_kshatriya
    MakeMyTrip.com is an Indian online travel agency that holds a major share of the domestic flight market in India, with one in twelve flights booked through their platform. They offer international and domestic flights, hotels, rail tickets, bus tickets, car rentals, tours and other travel services on their website and through 20 company-owned stores and franchises across India. The document discusses their advertising strategy, focus on customer experience, partnerships with banks and suppliers, and future growth prospects to remain the leading online travel agency in India through internet expansion, consolidation, dynamic packaging and creating memorable experiences.

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    Makemytrip

    Uploaded by

    megha_kshatriya
    30 views3 pages
    MakeMyTrip.com is an Indian online travel agency that holds a major share of the domestic flight market in India, with one in twelve flights booked through their platform. They offer international and domestic flights, hotels, rail tickets, bus tickets, car rentals, tours and other travel services on their website and through 20 company-owned stores and franchises across India. The document discusses their advertising strategy, focus on customer experience, partnerships with banks and suppliers, and future growth prospects to remain the leading online travel agency in India through internet expansion, consolidation, dynamic packaging and creating memorable experiences.

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    MakeMyTrip.com is an Indian online travel agency that holds a major share of the domestic flight market in India, with one in twelve flights booked through their platform. They offer international and domestic flights, hotels, rail tickets, bus tickets, car rentals, tours and other travel services on their website and through 20 company-owned stores and franchises across India. The document discusses their advertising strategy, focus on customer experience, partnerships with banks and suppliers, and future growth prospects to remain the leading online travel agency in India through internet expansion, consolidation, dynamic packaging and creating memorable experiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    30 views3 pages

    Makemytrip

    Uploaded by

    megha_kshatriya
    MakeMyTrip.com is an Indian online travel agency that holds a major share of the domestic flight market in India, with one in twelve flights booked through their platform. They offer international and domestic flights, hotels, rail tickets, bus tickets, car rentals, tours and other travel services on their website and through 20 company-owned stores and franchises across India. The document discusses their advertising strategy, focus on customer experience, partnerships with banks and suppliers, and future growth prospects to remain the leading online travel agency in India through internet expansion, consolidation, dynamic packaging and creating memorable experiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    INTRODUCTION

    MakeMyTrip.com is an Indian online travel agency that holds a major market share, with one-
    out-of-every-twelve domestic flights in India booked via it . MakeMyTrip.com offers its
    customers a variety of travel services and products, with international and domestic airline
    tickets, Indian Railways tickets, domestic bus tickets, international and domestic hotel
    reservations, car rentals, international and domestic holiday packages, MICE (Meetings,
    Incentives, Conferencing, Exhibitions), visa services, B2B services, and more. Founded in April,
    2000, MakeMyTrip.com today has offices in 20 cities across India and 2 international offices in
    New York and San Francisco, in addition to several franchise locations.

    Calling itself a one-stop travel shop and the most comprehensive Online Travel Agency in India,
    MakeMyTrip.com offers the following products and services:

    International and Domestic - Air Tickets, Holiday Packages and Hotels

    Domestic - Bus and Rail Tickets

    Private Car and Taxi Rentals

    MICE (Meetings, Incentives, Conferences & Exhibitions)

    B2B and Affiliate Services

    These products are offered via the MakeMyTrip.com website, as well as at the 20 company-
    owned travel shops in India, and now also through new franchisee outlets opened in selected
    cities across India. All of MakeMyTrip.com’s products and services are said to be supported
    real-time by 24x7 call centres.

    Advertising strategy:

    It’s very important to establish the brand. For us, the focus is not just to provide cheap tickets.
    Advertising helps in getting your message across to the target audience more effectively. And
    with more and more players entering the segment, it is necessary to advertise to ensure you have
    captured sufficient mind-share. Again, the product basket that we offer is growing and our
    customers have to be updated accordingly.

    Budgeting:
    We still offer the lowest prices for most flights across sectors. But it’s not just low fares that
    bring customers back to our site. The fact that we offer value added services is the driving force
    that directs so many customers to our website.
    Revenue earning:

    The basic service offered by any OTA player remains the same across the industry, but it’s the
    experience that creates the difference in the minds of the customers. Our customers come to us
    because of the unparalleled experience that we provide.
    Our edge is clearly our expertise in innovation. Any technological development can be
    replicated, but being an industry leader, we have always managed to be the first to offer unique
    services. Of course, often these services are then offered by other players in the industry.
    Customer experience is another advantage and we achieve this with our robust customer
    satisfaction measurement process and training. As the saying goes, the devil is in the details and
    that is especially true in
    our industry.
    It’s the cumulative effect of those seemingly small innovative tweaks to enhance customer
    experience that makes all the difference between a repeat customer and a
    lost opportunity.

    We run joint promotions with various financial and banking organizations on an ongoing basis to
    create valued propositions for more of our customers.

    Unless we make sure our suppliers’ business is profitable, we won’t be profitable.

    Future prospects:

    More growth with greater internet coverage in India.

    Consolidation, dynamic packaging, offering more for less and creating a memorable experience
    will be the focus areas going forward

    Benefits of association with MakeMyTrip:


     Strongest OTA with 50% market share
     Wide range of products available online (domestic flight/hotels & international flight)
     Wide range of products available offline (international hotels/MICE/FIT/group travel)
     Extensive customer support (Monday to Sunday, 9 AM to 9 PM)
     Transaction through both deposit & credit card
     Reports available live at any point of time
     Best commission structure for airlines in the country
     Widest selling hotel inventory in the country with attractive commission structure
     One stop vendor for any kind of travel requirement
     Visa service support for our partners
     Lower post sales charges for partners

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