Competitive Analysis: Top 5 Competitors

COMPETITIVE
ANALYSIS
TOP 5 COMPETITORS
Headquartered in Mumbai, Cleartrip is a significant

MakeMyTrip is an Indian online travel company Indian online booking company that commenced its
founded in 2000. Headquartered in Gurugram, journey in 2006. It is a single-window company that has
Haryana, the company provides online travel recently partnered with Google flights to make the
services including airline tickets, domestic and whole process of searching and booking flights
international holiday packages, hotel reservations, simpler. The company is authorised by all the flights,
rail, and bus tickets. railways, and vital bus services across India, UAE, and
Egypt. You can book over 600,000 hotels on Cleartrip.
EaseMyTrip is an Indian online travel company, Goibibo, launched in 2009, is a branch of

founded in 2008 by Nishant Pitti, Rikant Pitti, and Ibibo Group. Goibibo happens to be India’s
Prashant Pitti. Headquartered in New Delhi, the
company provides hotel bookings, air tickets,
largest hotels and air aggregator; it is noted
holiday packages, bus bookings, and white-label for providing trusted and reliable services
services. and user experiences to travellers.
Yatra Online Pvt. Ltd. (the word Yatra means

journey) was founded by Dhruv Singh who is the
CEO. of Yatra Pvt. Ltd. Above 1,000,000 hotels
across the world are available on Yatra online. It
also provides access to over 43,000 activities and
more than 1000 packages. The company is listed
on the NASDAQ.
TARGET CUSTOMERS OF THE

COMPETITORS
 MAKEMYTRIP: The target audience chosen is a very specific age group between 18-
24.
 CLEARTRIP: Travelers who use internet for online transactions.
 EASEMYTRIP: target audience between the ages of 25 and 40.
 GOIBIBO: Travelers who use internet for online transactions.
 YATRA:
o Professionally Qualified between the age group: 18 – 45 years.
o Male: Female – 80: 20.
o Income Group: SEC A, B.
STRENGTHS AND WEAKNESSES OF THE

COMPETITORS
 MAKEMYTRIP :
 STRENGTHS: 1.One of the earliest market entrants
2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Attractive brand name and convenient website navigation
5. It offers services like International and Domestic Air Tickets, Holiday
Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and
Taxi Rentals, B2B and Affiliate Services
 WEAKNESSES: General Reluctance in customers to use internet for
financial transactions like booking tickets online
 CLEARTRIP:
 STRENGTHS: 1. Simple Interface and processes
3. Good customer support for customers
4. Highly Customer oriented
5. Tieups with airlines, corporates and hotel chains
 WEAKNESSES: 1.Unable to attract customers who are not internet savvy
2.Reluctance in customers to avail bookings through online payments
3.Cases of Unsatisfactory customer service in terms of addressing issues
 GOIBIBO:
 STRENGTHS: 1. Goibibo has its biggest strength of air travel booking as it
has the lowest ticket over all the ecommerce platforms of travel booking.
2. Goibibo offers a variety of products under its name.
3. It has made travel booking easier and simpler with its various online
applications like mobile applications, windows 8 application, etc.
4. Goibibo provides best deal to its customers.
5. Fast and easy refund and service for all the product line.
6. Recently acquired RedBus.in, providing it a competitive advantage over
others.
7. All the transactions are secured by PayU, the payment gateway.
 WEAKNESSES: People are still reluctant to use internet for financial
transactions like online ticket booking, hotel booking, etc.
 YATRA:
STRENGTHS: 1. Partnerships with reputed and renowned companies
3. Secure and trusted channel for facilitating payments
4. Provides maximum options in budget hotels, targeting middle class
5. Provides reservation facility for more than 3,800 hotels across 300 cities in India and over
90,000 hotels around the world
6. Salman Khan as Brand Endorser/ Ambassador
WEAKNESSES: 1. Unable to attract customers who are not internet savvy
2.Reluctance in customers to avail bookings through online payments
 EASEMYTRIP:
 STRENGTHS: With a market share of 6.5 per cent of the gross booking revenue
in the air tickets market, the company is a formidable player.
 The company has devised a profitable business model wherein it does not charge
convenience fees to the customers. The company earns its revenue through
commissions and incentives and also through refunds not claimed by customers.
Though this strategy reduces margin earned on gross booking, letting go of
convenience fees has helped the company to build a loyal customer base.
 The company has a strong presence in both browsing and app-based search. It
recorded 5.16 crore website visits in FY20 and its app had 55 lakh downloads as of
December 2020. Furthermore, the company has 55,981 travel agents registered with
it, providing access to tier-2 and tier-3 cities.
 WEAKNESSES: Travel and tourism sector has been one of the most affected
sectors due to the pandemic. During the nine months of FY21 (March-December),
the gross booking revenue for the company fell by around 61 per cent YoY. Evolving
mutations of the virus are leading to fresh strains and newer cases of COVID. The
time frame for complete recovery from COVID remains uncertain.
 The company is heavily dependent on its airline ticket booking segment. This
segment formed around 98 per cent of the company's gross booking revenue in
FY20. Further, this segment is low margin in nature and has a lot of competition.
COVID has led to acceleration of online video conferencing, which in the long term
can result in permanent decrease in business travel needs.
 The company is facing several litigations which together amount to around Rs 140
crore. One of the serious ones is by a company's ticketing partner, alleging that the
company manipulated records and has claimed Rs 37 crore in damages. The matter
is currently pending in courts.
 The online travel agency market is highly competitive. MakeMyTrip, with a strong
presence across air tickets, hotels, car rentals and others is the biggest player in the
industry with a market share of around 50 per cent. On the other hand, Easy Trip
Planners' market share is only around 4.6 per cent. The industry is also witnessing
the entrance of several big players now, such as Paytm, Amazon and others. High
competitive intensity, coupled with a small market share, can deteriorate the
company's profitability.
VALUE PROPOSITIONS AND
EFFECTIVENESS OF COMPETITORS
MAKEMYTRIP:
 The core value proposition of MakeMyTrip is the best deals that it provides to
its customers at their convenience.
 It offers effective, reliable services to its customers and also, incorporates the
latest and advanced technology in its business.
 Besides providing economical air tickets it believes in providing a great
experience to its customers.
 Customers are able to save their precious time as MakeMyTrip.com website of
the brand provides the advantage of listing all available services or options at a
time.
 Customers can make changes and cancel the booking anytime as MakeMyTrip
provides very flexible services.
 Payment services are also extremely smooth as various payment options are
available like debit cards, net banking, credit cards, etc. and also, most of the
banks are on board.
 E-transaction service facilitates customers to get the refund of money by
automatic transfer of the amount back to the same account.
 Apart from above, MakeMyTrip also offers a lot of value-added services like
attractive discounts and offers on different bookings.
 MakeMyTrip offers back-up to its customers that makes it unique from other
online travel agents i.e.
 Special discounted prices at premium hotels are also offered.
 To handle travellers professionally in destinations, the brand also offers
partnerships with tour agents who are local to those destinations.
 To encourage repeated travelling, it provides on-tour freebies for these repeat
travellers.
CLEARTRIP: Cleartrip is an extremely customer oriented portal and offers

convenience, choice without confusion, multiple payment options, competitive
prices, exclusive destination information and unparalleled customer support.
GOIBIBO: At goibibo, our vision is to make travel simple and fun for all, and our
core values guide us in making this possible. These core values can be seen in the
projects that we undertake, and the way in which we solve problems for our
customers. They are a representation of OUR BEING & OUR DOING. Each member
of the goibibo family is guided by them each and every day.
YATRA: Yatra seems like a commoditized platform with little in value proposition
to offer its consumers.
STRATEGIES OF COMPETITORS
MAKEMYTRIP: The marketing strategy of MakeMyTrip is quite effective. The brand
focuses more on creating a long-lasting customer experience as compared to offering low-
cost products and services. Due to its value-based customer service and offerings, the
company has a strong reputation in the market as an innovative and technology-forward
online travel portal.
GOIBIBO: Goibibo also has a strong promotional strategy that has helped the company
reach such heights in its segment. It relies heavily on campaigns that are aired on radio,
electronic media, and print media, and its ads are displayed on hoardings, newspapers, and
travel magazines.
YATRA: Being an online site, its services re available through both websites and apps.
Apart from this it also accesses customers through mails and SMS. The website provides
information to all the viewers. Though for actually booking the tour, sig in is required.

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COMPETITIVE

Headquartered in Mumbai, Cleartrip is a significant

EaseMyTrip is an Indian online travel company, Goibibo, launched in 2009, is a branch of

Yatra Online Pvt. Ltd. (the word Yatra means

TARGET CUSTOMERS OF THE

STRENGTHS AND WEAKNESSES OF THE

CLEARTRIP: Cleartrip is an extremely customer oriented portal and offers

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