On Nokia
On Nokia
On Nokia
Nokia
Submitted To:
Mis Anumeha Jha
Submitte By:
Ranjan Kishore A-24
Mohd Shariq A-25
Shikar Verma A-26
Chandan kumar A-27
Navjot Kaur A-28
CONTE
NT
OBJECTIVE OF THE STUDY
MISSION & VISION STATEMENT OF NOKIA
STRATEGIC OBJECTIVE OF NOKIA
INTRODUCTION OF NOKIA
SWOT ANALYSIS OF NOKIA
PESTLE ANALYSIS OF NOKIA
POTER’S MODELS OF NOKIA
BCG MATRIX FOR NOKIA
SUGGESTION
CONCLUSION
OBJECTIVE OF THE
STUDY
•
Product Of Nokia
SWOT ANALYSIS OF NOKIA
Strengths
Durability
Long battery life
User friendly
Global Expansion
Brand loyalty
Market leader
Brand awareness
Brand position
Presence of market
Weakness
Low voice quality
Less stylish
Heavy sets
Market skimming prices of high sets
Not good at software
Slow to adopt new ways of thinking
Opportunities
Mobiles with computer window
New growth markets
Huge loyal customer base
Increase their presence in the CDMA
Well designed and styled sets
Threats
China mobiles
Orange, Vodafone and many other operators are
globally selling their own brands of phone.
Rapidly changing industry
Threats of entry form new players Microsoft might
Country situation
PESTLE ANALYSIS OF NOKIA
Legal constraints must be taken into account.
The govt bodies in the U.K have introduce new law.
New law from various country.
Ethical code and this can govern behavior and business
conduct.
Some un-ethical practices against the law.
Consideration to new technology.
Competitors are more advance then the Nokia.
Porter’s Five Forces
BCG Matrix
Market Growth Rate
N – series
Xpress music
? Premium series
E - series
Entry
level N - gage series
Classic
series
Relative Market Share
Suggestion
After reading the case we got that the Nokia is a great brand, the
consumer are great aware about that brand, it is presence across 150
countries. The position of the Nokia in the world is probably one of
the top most company in the world. We suggest some point:
Largely availability
Greater network coverage
Easily repaired
Changeable body casing
Updating software
Only dealing in mobiles
Diversify his business in other sector
Conclusion
The Nokia is a brand for Nokia company and its followers.
It will sell very well indeed simply because it has great
33% market share still the largest cell phone vendor by far,