COMPARISON: by Michael Stausberg: Chapter Summary
COMPARISON: by Michael Stausberg: Chapter Summary
COMPARISON: by Michael Stausberg: Chapter Summary
Content Analysis: Chad Nelson and Robert H. Woods, Jr: Chapter summary
1. Content analysis is a form of textual analysis used to describe and explain characteristics
of messages embedded in texts.
2. Content analysis allows for both quantitative and qualitative approaches.
3. Content analysis is useful as an unobtrusive method allowing researchers to manage and
summarize large quantities of information, provide valuable historical and cultural insight
into a research problem, and triangulate with other research methods.
4. Content analysis is conducted through a process of selecting texts, unitizing message
units, generating content categories, coding the text and explaining the results.