Christian Dior

A look to Christian
Dior Store
INTRODUCTION
Christian Dior is a French luxury goods company controlled and
chaired by businessman Bernard Arnault,who also
headsLVMH Mot Hennessy
Founded in 1946 by the eponymous designer Christian Dior,
today the company designs and retails ready-to-wear, leather
goods, fashion accessories, footwear, jewelry, timepieces,
fragrance, make-up, and skincare products while also maintaining
its tradition as a creator of recognized
haute-couture.
While the Christian Dior label remains largely for women's

offerings, but they also operates the Dior Homme division
for men and the baby Dior label for childrenswear.
Products are sold throughout its portfolio of retail stores

worldwide, as well as through its online store via dior.com.
ABOUT CHRISTIAN
DIOR
Industry: Fashion retail

Founded: 16 December 1946
Founder(s): Christian Dior
Headquarters:30, Avenue Montaigne
Paris, France
Number of locations: 210 (as of September 2010)
Area served: Worldwide high-end shopping districts
DESIGNER-CHRISTIAN
DIOR
Simplicity, good
taste and
grooming are the
three fundamentals
of good dressing and
these do not cost
How he Started???
Christian Dior trained for the French
diplomatic service, but in the
financial crisis of the 1930s he began
illustrating fashions for a weekly
periodical.
In 1942 he joined the house of the
Parisian designer Lucien Lelong.
In 1947 he introduced his revolutionary

"New Look,"which featured small
shoulders, a natural waistline, and a
voluminous skirt, a drastic change from
the World War II look of padded
shoulders and short skirts.
The "New Look"

On 12 February 1947, Dior launched his first
fashion collection for Spring-Summer 1947. The
show of "90 models of his first collection on six
mannequins." was presented in the salons of the
company's headquarters at 30 Avenue Montaigne.
However, the new collection went down in fashion
history as the "New Look" after the editor-in-chief
of Harper's Bazaar Carmel Snow's exclamation,
"It's such a New Look!"
ACHIEVEMENTS
The New Look changed the shape of women's
clothing and lifted the French fashion industry out of
the doldrums.
For this feat a grateful French government awarded
him the Legion of Honor
THE LOGO
CD -the logo of Christian Dior House ,is more

than a trademark, it is a legend. For more than 50
years, the name Christian Dior
spells seduction, creativity and femininity in luxury
goods.
COMPETITORS
MERCHANDISE MIX
APPARELS
Menswear
Womenwear
Kidswear
FOOTWEAR
Men
Women
FRAGRANCE
Men
Women
PERFUM
E
BRANDS
MEN
WOMEN
OTHER PRODUCTS
Accessories
Jewellery
Timepieces
Cosmetics
Make-up
Skin Care Products
SYMBOL OF ABSOLUTE
PERFECTION
Christian Dior, is going all out to reach its niche
target market.
The company's focus is clearly on popularizing
the segment (Fragrance, make up and Skin Care)
Dior has built its fame on Womens Fashions.
Its target audience is anyone who has an extra
ordinarily mixture of romanticism, feminism and
modernity.
PRICE MIX
APPARELS ($500 and above)

FOOTWEAR($240 and above)
ACCESSORIES ($100 and above)
FRAGRANCES ($ 50 and above)
COSMETICS ( $25 and above)
FOR CHRISTIAN DIOR, INDIA IS

STILL SHINING!
Despite the world wide financial crisis, global
leaders of luxury still see India as a potential
market. Sidney Toledano, the President and CEO of
Christian Dior Couture, one of the worlds most
prestigious fashion and accessory brands from
France, said:
India still is one of the most promising new
markets for luxury brands such as Dior
Retail ambience is really good in

India now. Our store here is as good
as the one that we have in Avenue
Montaigne in Paris... Even if a high
street is not here high end malls can
fill that gap. It doesnt have to be a
luxury ghetto, but if the place offers
like-minded brands that will be the
best to have.
DIOR IN DELHI
A Christian Dior store in New Delhi. Multinationals have looked on the

Indian market as the final frontier in retail which is estimated at $450
billion a year, although it is still dominated by traditional and family-run
stores
The Dior store in Delhi will carry the trends and

styles in the ready-to-wear lines shown in Paris
(it will not carry couture).
There designs are not country-specific ,but of
course, they will make an adjustment to cater to
local tastes.
Indian clientele may prefer our lines to be more
colorful , and we will be sure to incorporate that
into the Dior store in New Delhi.
The boutique in New Delhi has a lot to offer the
Indian woman.
One pair of sunglasses starting from,Rs 10,000.
All they have to do is save a little, and they can
have one truly iconic piece of style in their
wardrobe.
- A dresses, Rs 1 lakh, (min)and a

-white leather coat , over Rs 2 lakh
-Slip-on shoes, Rs 10,000-12,000.(min)
What may make the Dior store a success in Delhi are the
Accessories; their costume jewellery (its fine jewellery is not
available in India)
-costs btw Rs 12,000 and Rs 20,000,
There are also all sorts of gift items,:
Scarves, key rings, card holders and wallets.
You can also buy your casual clothes, such as t-shirts and
jeans. A plain t-shirt with not much embroidery will be an
average of Rs 14,000, and on.
The Dior store is definitely a valuable addition to Delhis
fashion skyline. Designer houses the world over are only just
realising that India is a valuable market and the Indian woman
& man is a valuable customer, with sophisticated tastes and a
keen consciousness of style.
DIOR & BOLLYWOOD :-AISHA

Kalyani Chawla, the vice-president (marketing &
communications) at Christian Dior Couture, informed that
the movie AISHA will use 60 Dior dresses and
accessories. These will be put on by the female lead
Sonam Kapoor and other cast members.
Aisha has become the first Bollywood film to have an
association with Dior to this degree.
Throughout the movie, Sonam was seen carrying a Lady
Dior purse and the male lead Abhay had put on Dior suits.
CONCLUSION
Christian Dior has engineered a remarkable
commercial breakthrough based on top quality,
highly creative products that appeal to a youthful,
refined clientele.
Christian Dior continues to be the domination of the
Fashion Industry.
Submitted
By:
Kumar Abhijeet(15)
Lavi Sahu(16)
Mark C. Reid(17)
Mehak Chawra(18)
Mahak Malhotra(19)
Mohita Saluja(20)
Nandita Sharma(21)

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Christian Dior

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A look to Christian

While the Christian Dior label remains largely for women's

Products are sold throughout its portfolio of retail stores

Industry: Fashion retail

In 1947 he introduced his revolutionary

The "New Look"

CD -the logo of Christian Dior House ,is more

APPARELS ($500 and above)

FOR CHRISTIAN DIOR, INDIA IS

Retail ambience is really good in

A Christian Dior store in New Delhi. Multinationals have looked on the

The Dior store in Delhi will carry the trends and

- A dresses, Rs 1 lakh, (min)and a

DIOR & BOLLYWOOD :-AISHA

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