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    Definition of Consumers 2 Classification of Retail Customers Based On Shopping 8

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    himasnhu506
    This document provides information about an assignment question paper for a subject called Retail Marketing. It includes 6 questions worth a total of 60 marks. The questions cover topics like defining consumers and different types of retail customers; Integrated Marketing Communication and its tools; defining retailing and retailers while classifying store-based retailing; defining e-tailing and its advantages and disadvantages; explaining the importance of pricing in retail and different pricing strategies; and describing rural retail strategies.

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    Definition of Consumers 2 Classification of Retail Customers Based On Shopping 8

    Uploaded by

    himasnhu506
    24 views2 pages
    This document provides information about an assignment question paper for a subject called Retail Marketing. It includes 6 questions worth a total of 60 marks. The questions cover topics like defining consumers and different types of retail customers; Integrated Marketing Communication and its tools; defining retailing and retailers while classifying store-based retailing; defining e-tailing and its advantages and disadvantages; explaining the importance of pricing in retail and different pricing strategies; and describing rural retail strategies.

    Original Description:

    Marketing retail

    Original Title

    Retail Marketing

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    © © All Rights Reserved

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    This document provides information about an assignment question paper for a subject called Retail Marketing. It includes 6 questions worth a total of 60 marks. The questions cover topics like defining consumers and different types of retail customers; Integrated Marketing Communication and its tools; defining retailing and retailers while classifying store-based retailing; defining e-tailing and its advantages and disadvantages; explaining the importance of pricing in retail and different pricing strategies; and describing rural retail strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views2 pages

    Definition of Consumers 2 Classification of Retail Customers Based On Shopping 8

    Uploaded by

    himasnhu506
    This document provides information about an assignment question paper for a subject called Retail Marketing. It includes 6 questions worth a total of 60 marks. The questions cover topics like defining consumers and different types of retail customers; Integrated Marketing Communication and its tools; defining retailing and retailers while classifying store-based retailing; defining e-tailing and its advantages and disadvantages; explaining the importance of pricing in retail and different pricing strategies; and describing rural retail strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    ASSIGNMENT QUESTION PAPER

    DRIVE
    PROGRAM

    SUBJECT CODE & NAME


    BK ID
    CREDIT & MARKS

    SUMMER 2015
    MBADS (SEM 3/SEM 5)
    MBAFLEX/ MBA (SEM 3)
    PGDMMN (SEM 1)
    MK0012- Retail Marketing
    B1723
    4 Credits, 60 marks

    Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately
    of 400 words. Each question is followed by evaluation scheme.

    Q.No
    1

    Questions

    Marks

    Total Marks

    What do you mean by the term Consumer? Explain the classification of retail
    customers based on shopping.
    10
    Definition of Consumers
    2
    classification of retail customers based on 8
    shopping

    Define Integrated Marketing Communication (IMC)? Describe the tools of IMC.


    Definition of IMC
    2
    10
    Tools of IMC
    8
    3

    Define retailing and Retailer. Describe the classification of store based retailing
    based on ownership and on the basis of variety of merchandise mix.
    Definition of retailing and retailer
    2
    Based on ownership
    4
    Basis of variety of merchandise mix.

    10

    4
    What is E-tailing? Describe the advantages and disadvantages of E-tailing.
    Definition of E-tailing
    2
    Advantages and Disadvantages of E-tailing
    8
    10
    5
    Price is a highly sensitive and visible part of retail marketing mix. Retailers overall
    Profitability depends on Pricing. It plays an important role in strategic decision making
    process. Explain various pricing strategies are adapted by the retailer according to the
    Situation.
    Explanation of pricing in Retail
    2
    Retail Pricing strategies
    8
    10

    6
    Describe any three Rural retail strategies in brief.
    Definition of Rural retail
    2
    Any three Rural retail strategies
    8

    10

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