LG & Samsung Project
LG & Samsung Project
LG & Samsung Project
PROJECT REPORT
ON
COMPRATIVE ANALYSIS
BETWEEN
&
SUBMITTED BY
SANJAY AGARWAL
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ACKNOWLEDGEMENT
r Vikash Dole for his kind help & guidance without I would
not have been able to execute this project successfully.
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DECLARATION
Date
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Objective of the project
Primary objective
The main objective of filed survey during the project
was to find out the market share of the LG and also
calculate the display share.
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Secondary objective
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Scope of project
Key findings:-
1. By calculating the display share we found that in most of
store LG has 50% display share almost all categories.
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INDEX
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INTRODUCTION
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History of company
The company was originally established in 1958 as Gold
Star, producing radios, TVs, refrigerators, washing machines,
and air conditioners. The LG Group was a merger of two
Korean companies, Lucky and Gold Star, from which the
abbreviation of LG was derived. The current "Life's good"
slogan is a backronym. Before the corporate Name change
to LG, household products were sold under the Brand name
of Lucky, while electronic products were sold under the
brand name of Gold Star. The Gold Star brand is still
perceived as a discount brand. In 1995, Gold Star was
renamed LG Electronics, and acquired Zenith Electronics of
the United States.
Global Operation
LG Electronics is playing an active role in the world market
with its assertive global
business policy. As a result, LG Electronics controls 110 local
subsidiaries in the world with around 82,000 executive and
employees.
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Business areas and main products
Mobile communications
(a) CDMA Handsets
(b)GSM Handsets
(c) 3G Handsets
(d) Cellular Phones
Digital appliance
a) Air Conditioners
b) Refrigerators
c) Microwave Ovens
d) Washing Machines
e) Vacuum Cleaners
f) Home Net
g) Compressors for Air Conditioners and Refrigerators
Digital display
a) Plasma TVs
b) LCD TVs
c) Micro Display Panel TVs
d) Monitors
e) PDP Modules
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f) OLED Panels
g) USB Memory
h) Flat Panel Computer Monitors
Digital media
a) Home Theater Systems
b) DVD Recorders
c) Super Multi DVD Rewriters
d) CD±RW
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e) Notebook PCs
f) Desktop PCs
g) PDAs
h) PDA Phones
i) MP3 Players
j) New Karaoke Systems
k) Car Infotainment
Scope
1.In term of purchasing power parity (ppp), India is the 4th
largest economy in the world and overtake Japan in the near
future become the 3rd largest.
3. Rapid urbanization.
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4. Increase in income level
i.e. increase in purchasing power of consumers.
Threats
Higher import duties on row materials.
Cheap imports from Singapore, China and from other Asian
countries
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8. They have their sales persons at various sub dealer store
and at mordent trade store for particularly for the promotion
of the LG product.
10. Also provide capon and scratch card for festive season.
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7. Even Billing –Road to ach supplier A
LG BRAND IDENTITY
The brand of LG is delightfully smart. LG strives to enhance
the customer’s life and lifestyle with intelligent features,
institutive functionality and exceptional performance.
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a. Trust
b. Innovation
c. People
d. Passion
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