Summers Final PPT Limeroad
Summers Final PPT Limeroad
Summers Final PPT Limeroad
Project
Vendor Acquisition for
Limeroads Project
Premium
Submitted by
Category and its Vendor
Peeyush Modi
App Testing and 60/21014
PGDM
Installation
Flow of Presentation
About the Company
SWOT Analysis
Objectives
Project Phases
Phase 1 : Identification,Market Mapping and
Penetration
Phase 2 :Vendor App Testing And Installation
Phase 3 : Categorization of Vendors and Premium Tab
Planning
Phase 4 : The Onboarding Process : Closing the
commercials
SWOT Analysis
Strengths:
Weaknesses:
Logistic Complexities
Cheap Pricing Points
Opportunities:
Threats:
Objectives
Phase 1
Identification,Market
Mapping and
Penetration
Phase 2
Vendor App Testing
and Installation
Phase 4
The Onboard Process
: Closing the
commercials
Phase 3
Categorization of
Vendors and
Premium Tab
Planning
Phase 1 :
Identification,Market Mapping and
Penetration
Fashion Blogs
: High Heel
Confidential , Wed Me Good Blog
Online Fashion Portals :
Exclusively.in, Pernia Pop Up
Primary
Reserach
Creating
Database
Personalize
d Mails and
Phonecalls
Target Markets :
Designer Hubs and
Mainstream Markets
Number of Stores Visited
Designer Collection
ShahpurJat
Hauz Khas
21
162
148
16
MeherChand
Khan Market
21 60
Main Stream
6%
1%
7%
22%
8%
56%
Shahpur Jat
Hauz Khas
MeherChand
Khan Market
Main Stream
Qutub and Crecent
Lajpat Nagar,
Rajouri,
Sarojini,Greater
Mainstream Markets
Kailash
Findings : Phase 1
Mature Markets
Busy market.Normal
merchandise
Crowded,Customer
based, huge
inventory,variety,un
Phase 2
Vendor App Testing And Installation
Limeshop
Limeshop : online store, for free, in
only 60 seconds!
Digitalizes your store
Upload products to Create Catalogue
One Click to share with customers (via
Facebook, Whatsapp, E- mail, SMS,
Pinterest, Instagram & more)
Benefits of Limeshop
To The Vendors
Creates your own Website in
just 60 second for free
Digitalizes the store and Easy
to use
Systematic Channel for B2B and
B2C dealings
Hands on Experience of Ecommerce
Cataloging of their Merchandize
Brings them to Limeroads
Notice
To the Company
Limeroads Goodwill
Introducing Limeroad to
vendors
Customer/Client
database
Marketing and Indirect
Promotion of Limeroad
Systematic Screening of
Potential Vendors
Establishing Relations
Source : Google Playstore
Street Smart,
Vendor
app
Testing
Educated and
Receptive
Receptive
of
Designers/Mature Market Vendors/Busy Main Markets
Long Discussions
technology
and needed more
Understood easily
explanation
Limited Stock
Heavy Inventory
Plagiarism : Main
Found
it
Too
time
Concerns
Consuming
Clarity : Either
Price
Points
Issues
Ready or not ready
Reluctance in
137
Iphone Users
82
Installed
75
Data Validation
No tracking Id
generated in case
of placement of
any order.
Recommendations : Phase 2
Develop an Iphone version of the App
Promotion : For Limeshop Users
Invoice Printing Feature
Directing Limeroads web traffic to these
webstores at minimal commission
Tutorial Video
Create some success stories and launch the
video. : Pull marketing strategy
Phase 3
Categorization of Vendors
and Premium Tab
Design Maison:
Budding
Designers,Exclusi
ve Collection,
Good
Merchandize,Hig
h Price Points
Brands :
International ,
Indian Brands
Designer : Big
Designer Brands,
Exclusive
Collection, Best
of the
market,High
Categorization of Vendors
Primary and
Secondary
Research
Data
Creating
Categories
and Priority
List
Limeroad
Experts
Advice
Store Visits
with the
merchandise
team
member
Categorization of Vendors
Parameters
Brand Value
Recommendations and Referrals
Pricing Points
Quality Of Merchandise
Exclusivity of Merchandise
Measuring Tools/Mediums
Through Secondary and Primary
Research and Experts Advice
Blogs, Social Media ,
Websites,Personal Referrals
High End. Entry Exit Points
preferably Between 4k to 50k.
Checked by Category Head and
Merchandizers
Checked by Category Head and
Merchandizers
Through Observation of footfalls
Categorization Of
Stores (Excluding
Mainstream)
Cate
gory
A++
A+
Parameters
No . Of
Stores
69
22
Exclusivity,Quality,Price Points,
Cliental Quality
41
Quality,Collection Type, High
Inventory
Premium
Category
Brands
+Designer
+ Boutique
Design
Maison
Design
Maison
Source : Company
Data +Primary
Limeroad
Findings
Designers were Reluctant in going Online
due to
Past Experience
Designs get copied
High Pricing Products
Indian Consumer Mindset
Time Requirements
Unavailability of Ready Stock
Findings
Return of the Garments
Difficulty in managing both online+
offline stores
The Merchandise like heavy bridal wear,
consumers want to feel it before buying
it.
Commission
Charged
Pernias Pop
up shop
30-50%
Product Image
In house shoots
Capturing
Product
30-40%
30-40%
In house shoots
predominantly.
In house shoots
Strict acceptance
guidelines for
vendor images
Holding
Holding
Source : Company Data ,Ref
Phase 4
The Onboarding Process : Closing
the commercials
Coordinating
with the
Production
Team
Meeting the
designers
and briefing
Negotiating
and Closing
down the
commercials
Handling the
deal to the
manager
Sending the
confirmation
mail with
VRF form
Approaches
Multiple
number of
visits to the
stores and
gathering
information
Customizing
the
pitch,T&Cs
as per the
designers
Referrals
through
designers
Bringing
some
famous
names
onboard :
Chain
Reaction
Schedulin
g the
Photosho
ots
Getting
the VRF
forms
filled
Handling
the
queries/is
sues
75
*
30
Recommendations
Making the
process fast,
smooth and
hassle free
Creating Twin
Sites : One for
Indian and other
for International
Customers
Express
Photoshoots :
within 48 hrs
To Create success
stories and
launch it online so
as to attract more
vendors
Designers as style
consultants to
add value to the
premium
Venturing into Be
Spoke
Model,since most
designers work on
make on order
basis
Key Learnings
First hand experience with Sales and
Negotiations
Market Mapping and Dealing with the
vendors
Understanding the complexities of ECommerce
Efforts behind just one single click of
the customers
References
1. www.perniapopupstore.com
2. www.exclusively.in
3. www.indianroots.in
4. www.cntraveller.in/story/25-hip-boutiquesshahpur-jat
5. http://littleblackbookdelhi.com/village-peoplecurated-guide-haus-khas-village/
6. www.highheelconfidential.com
7. http://yourstory.com/2014/08/limeroad-growth-story/
THANK YOU