Media Industries Research
Media Industries Research
Media Industries Research
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shows from BBC or other independent channels, but are able to televise
what shows they want being funded by the adverts they show.
Conglomerates
A conglomerate is a combination of two or more corporations engages in
entirely different businesses together into one corporate structure, usually
involving a parent company and several subsidiaries. Often, a
conglomerate is a multi-industry company, with them also being mostly
multinational. A media conglomerate describes companies that own large
numbers of companies in various mass media such as television, radio,
publishing, movies and the internet. A huge and well known example
would be TimeWarner. There subsidiaries consist of New line Cinema,
Time Inc. , HBO, Turner Broadcasting System, DC comics, Warner Bros and
many more.
Cross-media
Cross-media is often explained as something that includes the distribution
of content amongst different media. One frequently used combination is
television, newspapers/magazines mobile devices and internet. Crossmedia is usually seen as the use of traditional media along each other in
an innovative w ay. However, the term can be used in a variety of ways.
The concepts are not only formed by the means of commercial purpose,
but also depend on the personal lives of consumers. In the current medialandscape consumers control the use of media, they decide when and
where they to access specific media and content.
Vertical and Horizontal Integration
Vertical integration is when a production company has the ownership of
the means of production, distribution and exhibition of the film by the
same company, because of this they will receive all of the profit. The
benefits of vertical integration is that it enables you to invest in greatly
specialised assets. So you are able to invest and develop what the
industry is offering. With specialised assets youre able to differentiate
your business from your competitors, allowing you to gain highly
competitive advantage. However your problem you could have with
vertical integration is that there could be capacity balancing problems, so
the business may need to establish excess upstream capacity in order to
ensure that the downstream operations will have enough supply under
any demand conditions.
Horizontal integration is where a production company expands into other
areas of one industry. This means that the company can develop in a
particular area of production or they can buy out another company that
deals with these areas. Benefits of horizontal integration is that it enables
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