Berlo's model of communication from 1960 outlines four main factors that influence communication: the source, the message, the channel, and the receiver. The model suggests that effective communication depends on properly encoding and decoding messages and is influenced by communication skills, attitudes, knowledge levels, and socio-cultural systems. While the model implies communication is like machine communication, misunderstandings can still occur due to differences in meaning, agreement, concepts, beliefs, and values between individuals. The main element in Berlo's model is the message and it allows for encoding and decoding of messages in a comprehensive way.
Berlo's model of communication from 1960 outlines four main factors that influence communication: the source, the message, the channel, and the receiver. The model suggests that effective communication depends on properly encoding and decoding messages and is influenced by communication skills, attitudes, knowledge levels, and socio-cultural systems. While the model implies communication is like machine communication, misunderstandings can still occur due to differences in meaning, agreement, concepts, beliefs, and values between individuals. The main element in Berlo's model is the message and it allows for encoding and decoding of messages in a comprehensive way.
Berlo's model of communication from 1960 outlines four main factors that influence communication: the source, the message, the channel, and the receiver. The model suggests that effective communication depends on properly encoding and decoding messages and is influenced by communication skills, attitudes, knowledge levels, and socio-cultural systems. While the model implies communication is like machine communication, misunderstandings can still occur due to differences in meaning, agreement, concepts, beliefs, and values between individuals. The main element in Berlo's model is the message and it allows for encoding and decoding of messages in a comprehensive way.
Berlo's model of communication from 1960 outlines four main factors that influence communication: the source, the message, the channel, and the receiver. The model suggests that effective communication depends on properly encoding and decoding messages and is influenced by communication skills, attitudes, knowledge levels, and socio-cultural systems. While the model implies communication is like machine communication, misunderstandings can still occur due to differences in meaning, agreement, concepts, beliefs, and values between individuals. The main element in Berlo's model is the message and it allows for encoding and decoding of messages in a comprehensive way.
Download as PPTX, PDF, TXT or read online from Scribd
Download as pptx, pdf, or txt
You are on page 1of 12
What is Communication ?
Berlos model of communication (1960)
Source Four factors
Comunication skills:
-Coding: speaking and writing -Decoding: reading and listening -Thinking -Attitude -Level of knowledge -Socio - Cultural System Message
- Code - Content - Treatment Channel Hearing , seeing , touching , smelling , tasting. Receiver Debilities of Berlo's model -It tends to stress the manipulation of the message.
The model implies that human communication is like machine communication. But even with the right symbols, people misunderstand each other.
Problems in meaning and meaningfulness often aren't a matter of comprehension, but of reaction, agreement, shared concepts, beliefs, attitudes, values. Benefits of Berlos model The message is the main element.
It also allowed for encoding and decoding of messages.
This one is not designed to be academic or practical. It is designed to be all-inclusive. BERLOS CONCEPT OF FIDELITY The degree to which a communication is effective in achieving the purpose of the sender.
Fidelity can apply to the communication as a whole, or to the components of it.
Fidelity is a key concept for multimedia.
Affected by communication skills, attitudes, knowledge level and position with a socio-cultural system.