Skills Overview: Market Research Lead Generation & Management Campaign Management Graphic/Content Creation Project Management Data Analysis & Collection Event Planning and Management Innovative Thinker Actionable Diverse Industry Background Education: Northern Illinois University DeKalb, IL Bachelors in Psychology, 2007
California Lutheran University Thousand Oaks, CA Masters in Psychology, 2012 with Academic Research Thesis
VALUE STATEMENT My childhood fascination with books and complex puzzles fostered a passion for deep thinking, objectivity and problem solving. I am convinced that with the power of knowledge and an understanding of consumer behavior, companies can find a better way to procure, excite, serve and retain clients. I am seeking a position that will emphasize effectively growing a client base, increasing brand/product awareness, and encourage teamwork and creative thinking. SELECTED ACHIEVEMENTS Blog content creation that achieved top 5 monthly page views 4 times. Managed automation and technical efforts to execute a demonstration webinar series that resulted in at least a dozen SQLs. Conducted A/B testing with outbound campaign materials that increased click rate by 50%. Increased results for 90% of clients and gained additional client retention by researching and deploying a more effective service delivery method. Implemented a unique employee / client matching system based on consumer user experience increasing service confidence; saving $7,700.00 in costs. QUALIFICATION SNAPSHOT: Marketing Diverse Responsible for lead, campaign, event, and creative duties Graphic Design Experience with Adobe Suite & Infographic creation Communication Written and verbal dissemination and presentation skills Marketing Tools Working knowledge SF.com, Marketo, Hubspot, SugarCRM CAREER PROGRESSION
Marketing Coordinator: Shango; November 2013 August 2014 Generated and managed leads through both in and outbound marketing efforts using Hubspot automation software and SugarCRM for startup Software company. Corporate blog ownership and responsible for creating industry relevant content to drive traffic. Worked with distribution channels such as Austin Business Journal and Globe Newswire. Used existing social media platforms in unique and innovative ways to improve industry relevance and create personalized interactions with partners and customers. In charge of analytics to improve outbound campaign success, resulting in increased click rates. Coordinated company summit attendance including sponsorship details and booth execution. Manage automated and technical aspects of demonstration webinars with sales team to generate qualified leads. Marketing Intern: Accruent Software; June 2013 November 2013 Managed and coordinated internal and external events, including company summits. Conducted customer webinar series using Marketo for associated campaigns, including CRM synchronization. Maintained logo and brand integrity using Adobe products. Market analysis, presentation building and other special projects as needed. Market Research Intern Accruent, Austin, TX; Feb 2013 June 2013 Lead generation by contacting current/former customers and prospects, gathering company specific information, and passing qualified leads on to sales. Social Media Freelance Consultant; Dec 2012 June 2013 Assoc Clinical Supervisor - California Psychcare, Valencia, CA; Nov 2009-Jan 2011 Prior employment information available upon request Available for Full Time Opportunities