PENYERAHAN DAN PENILAIAN TUGASAN

ASSIGNMENT SUBMISSION AND ASSESSMENT

KOD KURSUS /COURSE CODE : HBEM3203
TAJUK KURSUS /COURSE TITLE : MANAGEMENT OF COMMUNICATION
IN EDUCATIONAL ORGANISATIONS

SEMESTER /SEMESTER : MAY 2012


ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS

1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak
kursus ini. / This assignment contains only ONE (1) question that is set in the language of the printed
module for the course.

2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English.

3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk penyediaan dan
penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times
New Roman dan langkau baris 1.5. / Download the language version of the assignment template
concerned from the MyVLE for preparation and submission of your assignment. Your assignment
should be typed using 12 point Times New Roman font and 1.5 line spacing.

4. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan
perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan
tugasan dalam jawapan anda. / Your assignment should be between 2500 to 3000 words excluding
references. The number of words should be shown at the end of your assignment. Do not copy the
assignment question and instructions to your answer.

5. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui MyVLE. Sila rujuk kepada
portal untuk arahan mengenai prosedur menghantar tugasan anda secara on-line. Anda dinasihatkan
menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri. / You must submit your
assignment ON-LINE via the MyVLE. Refer to the portal for instructions on the procedures to submit
your assignment on-line. You are advised to keep a copy of your submitted assignment for personal
reference.

6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. / You can submit your
assignment ONCE only in a SINGLE file.

7. Tugasan anda hendaklah diserahkan antara 27hb Jun hingga 9hb Julai 2012 (ONLINE) Serahan
selepas 9hb Julai 2012 TIDAK akan diterima. / Your assignment must be submitted between 27th
June 2012 until 9th July 2012. Submission after 9th July 2012 will NOT be accepted.

8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga
dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri. / Your assignment should be
prepared individually. You should not copy another persons assignment. You should also not
plagiarise another persons work as your own.




SOALAN TUGASAN /ASSIGNMENT QUESTION


Undertake a study on formal and informal communication networks at a school of your
choice.

Study how management uses the formal channel to communicate with teachers during a
recent ONE week period and teachers response through the informal channel.

You need to describe the communication that took place during that one week and identify
reactions by teachers that were expressed through the grapevine in which at least ONE item
was made an issue.

You need to interview at least TWO teachers and refer to relevant documents and records.

[Total: 30 marks]

PENILAIAN / EVALUATION

Tugasan ini akan menyumbangkan 30 % markah kepada kursus tersebut dan akan dinilai berdasarkan
kepada Rubrik. / This assignment accounts for 30 % of the marks for the course mentioned and shall
be assessed based on the Rubrics.

Anda akan dimaklumkan tentang markah tugasan ini sebelum Peperiksaan Akhir Semester bermula /
You would be informed of the assignment mark before the Final Semester Examination commences.

PLAGIARISME : POTONGAN MARKAH / PLAGIARISM : MARKS DEDUCTION

Amaran : Tugasan yang diserahkan secara automatik akan disemak untuk persamaan. Jika
plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning : The submitted assignment
will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as
follows:

Tugasan dengan pertindihan kandungan antara 10 - 30 %: potongan 20% daripada jumlah
markah yang diperoleh.
Tugasan dengan pertindihan kandungan antara 31 - 50 %: potongan 40% daripada jumlah
markah yang diperoleh.
Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar akan diberikan.
Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored.
Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored.
Assignments with more than 50% overlap with others: Zero mark would be given.

MUKA SURAT TAMAT / END OF PAGE

3
Assignment Guidelines (Content and Scoring)

Criteria



(Weightage)*
Missing item Fails to Meet
Standards
Partially Meets
Standards
Meets Standards Exceeds Standards Maximum
Marks
0 1 2 3 4

Introduction /
(1.5)*


There is no
introduction
at all.

There is an
introduction to the
paper but it does not
preview the
structure and
objectives of the
paper. It describes
some other issues.

The introduction
describes the objective
and structure of the
report. Important
concepts related to the
study were not
satisfactorily explained.

The introduction
describes the objective
and structure of the
report clearly.
Important concepts
related to the study
were explained.

The introduction
describes the
objective and
structure of the report
clearly. Important
concepts related to
the study were fully
explained. The
introduction is
interesting to read.

6

Data Collection /
(0.5)*


There is no
description on
how data is
collected.

Brief description on
the processes of
identifying
respondents and the
conduct of
interviews


Brief mention of data
collection but without
adequate focus on of the
three processes, namely
respondent selection,
interview and study of
documents

Describes in sufficient
details the processes
and rationale on
respondents selection,
the interviews
conducted and the
documents studied.

Describes in detail
the processes and
rationale on
respondents
selection, the
interviews conducted
and the documents
studied.

2

Description of the
items formally
and publicly
communicated to
the staff during
the identified
week /(1.5)*


No description
of items
communicated
officially is
presented.
only

Describes briefly the
contents of items
communicated
officially by
management to
teachers through the
PA system or
circulars or other
means only.

Describes briefly the
contents of items
communicated officially
by management to
teachers through the PA
system, circulars or other
means

Describes in detail the
contents of items
communicated
officially by
management to
teachers through the PA
system, circulars or
other means.

Describes and
analyse in detail the
contents of items
communicated
officially by
management to
teachers through the
PA system, circulars
or other means.

6
4

Description of
teachers reaction
through the
grapevine on the
items formally
communicated./
(1)*


No gossip
presented.

The description of a
gossip presented is
not related to the
officially
communicated
items.

The description of a
gossip presented is
vaguely related to the
officially communicated
items.

Describes at least ONE
gossip that is making
its rounds as a reaction
to the official
communication items
from the management.

Describes in detail at
least ONE gossip that
is making its rounds
as a reaction to the
official
communication items
from the
management.

4

Evaluate on the
justification and
impact for the
grapevine
reaction. /(1.5)*


No evaluation
is presented.

Evaluation is made
but not focused on
EITHER on the
justification OR the
impact of the gossip.

Evaluates EITHER the
justification OR the
impact of the gossip to
teachers and the
communicated items.

Evaluates both the
justification and the
impact of the gossip to
teachers and the
communicated items.

Evaluates both the
justification and the
impact of the gossip
to teachers and the
communicated items.
Well presented.

6

Conclusion / (1)*




The
conclusion is
missing

The conclusion is
recognisable, but
does not tie up
clearly the main
elements of the
study.

The conclusion ties
up/brings together only
two of the above three
main elements of the
study

The conclusion ties
up/brings together the
above three main
elements of the study.

The conclusion is
strong. It ties
up/brings together the
above three main
elements of the study.

4

Organisation /
(0.5)*





Many details are not
in logical order.
There is little sense
that the writing is
organised.

Details are not in logical
order and distracts the
reader

Details are placed in a
logical order but
presented less
effectively

Details are placed in
a logical order and
presented effectively.



2
TOTAL MARKS 30