The document summarizes the organizational structure and history of Ogilvy, an international advertising agency. It describes Ogilvy as having a presence in 167 countries with over 16,000 employees and headquarters in New York. The North American offices have more autonomy than other regions and report directly to the worldwide CEO. The document also provides a SWOT analysis and timeline of major milestones for the company from its founding in 1948 to 2008.
The document summarizes the organizational structure and history of Ogilvy, an international advertising agency. It describes Ogilvy as having a presence in 167 countries with over 16,000 employees and headquarters in New York. The North American offices have more autonomy than other regions and report directly to the worldwide CEO. The document also provides a SWOT analysis and timeline of major milestones for the company from its founding in 1948 to 2008.
The document summarizes the organizational structure and history of Ogilvy, an international advertising agency. It describes Ogilvy as having a presence in 167 countries with over 16,000 employees and headquarters in New York. The North American offices have more autonomy than other regions and report directly to the worldwide CEO. The document also provides a SWOT analysis and timeline of major milestones for the company from its founding in 1948 to 2008.
The document summarizes the organizational structure and history of Ogilvy, an international advertising agency. It describes Ogilvy as having a presence in 167 countries with over 16,000 employees and headquarters in New York. The North American offices have more autonomy than other regions and report directly to the worldwide CEO. The document also provides a SWOT analysis and timeline of major milestones for the company from its founding in 1948 to 2008.
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Organizational structure
Presence in 167 countries with 497 offices 16000+ employees.
Company has its headquarter in New York.
North American office are most autonomous and their presidents are directly accountable to worldwide CEO.
European subsidiary was also centrally managed directly from the head quarters in New York.
Other subsidiaries in Asia pacific, Australia, have their individual presidents who monitor work and further they report to regional chairman. They are not directly related to headquarters.
Sales promotion
Public relations
Advertising
Direct marketing
Ogilvys offices generally have 4 functional disciplines
STRENGTHS
Manpower Experience Global presence Brand equity Creativity OPPORTUNITIES
Using old clients Brand image Untapped areas like web marketing WEAKNESS
Pricing strategy Old school concept of advertising
THREATS
Economic crisis Tough competition Preference of clients
SWOT Analysis Milestones Year Milestones 1948 Company was founded. 1989 Joins WPP Group (which includes competitors like JWT, Hill and Knowlton) after a hostile takeover 1992 The Firm gets its first female CEO with Charlotte Beers, who helps in increasing the companys billings by $2 billion 1997 Shelly Lazarus becomes the CEO. Named by Forbes as one of the most powerful women in American business 2001 Dot-com burst and September 11 terrorist attacks lead to advertising recession in US and thus affects the firms revenues 2006 Major restructuring helps the firm to bounce back and win both awards and big new contracts 2008 Miles Young succeeds Lazarus as the CEO of the firm References www.google.com http://www.ogilvy.com/ http://en.wikipedia.org/wiki/Ogilvy_&_Mather http://www.campaignindia.in/Agency/Ogilvy_-amp-_Mather,11.aspx