NORSAMSIAH BINTI MASAH ADMIN.

DEPARTMENT

MY IDEA
CREATE A SOCIAL PRESENCE ON THE FACEBOOK PLATFORM TO ENHANCE CORPORATE COMMUNICATION THROUGH THE DIGITAL MEDIA.

My idea is for !e "o#$a%y o "rea e a "or$ora e $rese%"e o% !e so"ia& %e 'or( Fa"e)oo(. T!ere is %o do*) i% #y #i%d !a !is is a% idea !a 'i&& a$$ear i% d*$&i"i y for !is "o#$e i io%. D*$&i"i y i% ideas "a% )ri%+ a)o* %e+a i,e $er"e$ io%s i% !e #i%ds of !ose '!o read i '!e% )ad $rese% a io%s are #ade for !e "a*se. Ha,i%+ a Fa"e)oo( a""o*% as a% a& er%a i,e "o##*%i"a io%s #edi*# is a ,ery easy idea for #os o s*++es si#$&y )e"a*se a &o of $eo$&e are o% Fa"e)oo( oday a%d a&#os e,eryo%e 'i&& !a,e !eir o$i%io% o% i . B* fro# a "or$ora e $oi% of ,ie'- i is %o !e $rese%"e !a #a ers )* ra !er... ./!a "a% !e #edi*# offer i% er#s of ad,a% a+es o'ards "or$ora e "o##*%i"a io%s01 My resear"! s!o's a "&ear &a"( of *%ders a%di%+ )y #os or+a%i2a io%s o% !e *se of !e Fa"e)oo( $&a for# !ere i% Ma&aysia. Te"!%o&o+y is #o,i%+ a a ,ery ra$id $a"e oday a%d "&ear&y (ee$i%+ a)reas 'i ! i is a "!a&&e%+e i% i se&f for a%y or+a%i2a io%. I3# !ere o ar+*e #y "ase o% !e *se of a Fa"e)oo( $a+e for o*r or+a%i2a io%. Why use the Facebook platform? I 'as%3 &o%+ a+o !a !a,i%+ a /e) si e 'as !e "ore of a "o#$a%y3s di+i a& $rese%"e. A%d '!i&e /e) si es are s i&& i#$or a% a%d esse% ia&- Fa"e)oo( !as "!a%+ed !e di+i a& dy%a#i". To i+%ore de,e&o$#e% s i% !e 'ay !e 'or&d "o##*%i"a es oday 'o*&d )e a +rea se )a"( for a%y or+a%i2a io%. Ma%y "o#$a%ies are oday *si%+ !eir /e) si e a%d Fa"e)oo( Pa+e as a di+i a& #edia 'or(!orse. Bo ! are ,a&*a)&e a%d !a,e differe% ro&es o $&ay. Fa"e)oo( !as oday o,er 456 #i&&io% *sers. T!e Fa"e)oo( $!e%o#e%a !as a(e% !e #edia 'or&d )y s or# a%d #edia s$e"ia&is are s r*++&i%+ o "o$e 'i ! !is %e' a& er%a i,e 'ay of "o##*%i"a i%+ 'i ! !e #asses. I%%o,a io%s i% !e 'ay 'e "o##*%i"a e is a "o%s a% a$$roa"! o% Fa"e)oo(. T!e re"e% IPO of Fa"e)oo(- $o e% ia&&y #a(i%+ i a#o%+s !e )i++es "or$ora io%s i% !e 'or&d re,ea&s +rea er "o% e% for i s *sers. I is !is ,ery a)i&i y o s!are a #*& i *de of "o% e% 'i ! i s *sers !a #a(e i a ,ery a ra" i,e a%d effe" i,e #edi*#. More a%d #ore or+a%i2a io%s a%d Head of s a es are *si%+ !e Fa"e)oo( $&a for# o rea"! !e #asses. /!a 'as o%"e s!*%%ed )y #edia a%d ad,er isi%+ s$e"ia&is as a i#e 'as i%+ so"ia& si e is %o' see% as a $&a for# for rea"!i%+ a ,as %*#)er of $o e% ia& a*die%"e !ro*+! a #*& i *de of "o% e% . Fa"e)oo( oday !a,e a ,ery &ar+e %*#)er of Media a%d Te"!%o&o+y fir#s 'or(i%+ 'i ! !e# o% $ro,idi%+ $&a for#s for a #*& i *de of *se. More are s i&& "&a#o*ri%+ for a $ie"e of !e a" io%. I "o#es as %o s*r$rise !e% '!e% &ar+e "or$ora io%s i% !e US s$e%d #i&&io%s of do&&ars o% a% ad,er ise#e% o%&y o see !e# s*++es ,isi i%+ !e Fa"e)oo( Pa+e ra !er !a% !e 'e)si e.

Co##*%i"a io% is a (ey fa" or i% !e s*""ess of a%y or+a%i2a io%. I is a% e,er e,o&,i%+ se" or es$e"ia&&y i% !is 3A+e of Te"!%o&o+y3. Today- !ere are far oo #a%y )arriers o effe" i,e "o##*%i"a io% a%d !is %e' $!e%o#e%a "a&&ed Fa"e)oo( $ro,ides so&* io%s o so#e of !ese )arriers. Ma%y of o*r +o,er%#e% a+e%"ies %o' !a,e Fa"e)oo( $a+es as a oo& for disse#i%a i%+ i%for#a io% o !eir ar+e a*die%"es. E,e% o*r Pri#e Mi%is er 'i ! a&& !e #edia asse s a !is dis$osa& *ses !e Fa"e)oo( $&a for# as a% addi io%a& oo& for PR $*r$oses. What is a 'Corporate Facebook Page' ? A 3Cor$ora e Fa"e)oo( Pa+e3 is !e "rea io% of !e or+a%i2a io% as a% e% i y o% !e so"ia& %e 'or( $&a for#. T!is $rese%"e 'i&& +i,e ,oi"e o !e or+a%i2a io% o i% rod*"e i se&f a%d i% era" 'i ! a&& i s ar+e a*die%"es o,er !e so"ia& %e 'or( $&a for#. A 3Cor$ora e Fa"e)oo( Pa+e3 is !erefore a% offi"ia& re$rese% a io% or fa"e of !e or+a%i2a io% o% !e so"ia& %e 'or(. To )e a)&e o *se a 3Cor$ora e Pa+e3 effe" i,e&y- a "&ear *%ders a%di%+ of i s *se a%d o)7e" i,es #*s )e i% $&a"e )efore e#)ar(i%+ o% s*"! a% e%dea,o*r. I is sadde%i%+ for #e o see Ma&aysia% "o#$a%ies a%d or+a%i2a io%s * i&i2i%+ !e #edi*# 'i !o* (ee$i%+ *$ 'i ! e"!%o&o+i"a& ad,a%"es i% !e Fa"e)oo( fra#e'or( a%d a "&ear&y defi%ed o)7e" i,e. Ad,a%"es i% !e Fa"e)oo( $&a for# %o' "rea e a% a)*%da%"e of o$$or *%i y for a%y or+a%i2a io% o a(e ad,a% a+e of. Fro# a di+i a& $oi% of ,ie'- 3Fa"e)oo( Pa+es3 %o' offer '!a %o o !er di+i a& #edia "a% i% er#s of "o% e% . How can the company benefit? Ha,i%+ a 3Cor$ora e Pa+e3 o% !is so"ia& %e 'or( 'i&& +i,e ,oi"e o a see#i%+&y "o&d e% i y. I $ro,ides a% o$$or *%i y for !e or+a%i2a io% o s!are a #*& i *de of "o% e% 'i ! i s ar+e a*die%"e a%d offers a% a&#os i##edia e a)i&i y o +a*+e !eir res$o%se !ro*+! i% era" i,e "o##e% s of *sers. A 3Cor$ora e Pa+e3 $ro,ides o$$or *%i y for !e or+a%i2a io% o s!are a ,arie y of "o% e% 'i ! i s e#$&oyees a a so"ia& &e,e& s*"! as $!o o8,ideo s!ari%+ of e,e% s !e&d )y !e "o#$a%y. I#$ro,i%+ e#$&oyee #ora&e is i% #os i%s a%"es do%e !ro*+! so"ia& e%dea,o*rs a%d !erefore a Fa"e)oo( $a+e $ro,ides a so"ia& "o##*%i"a io%s #edi*# for !ose e%dea,o*rs. Fa"e)oo( as a% a& er%a i,e or s*$$&e#e% ary for# of "o##*%i"a i%+ 'i ! i s e#$&oyees 'i&& defi%i e&y +i,e !e "o#$a%y a% ed+e as "o#$ared o "*rre% $ra" i"es of * i&isi%+ !e !o#e %e 'or( #ai&s a&o%e. Ha,i%+ do%e a sear"! o% Fa"e)oo(...- a e#$ s a ryi%+ o "rea e s*"! a% e% i y "a% )e see%. I "o*% %o &ess !a% 9: Fa"e)oo( $a+es %a#ed UEM B*i&ders

or i s +e%eri". O !er !a% )ei%+ 'ro%+ i% desi+%..- a&& are i% a s a e of dis#ay 'i ! $ra" i"a&&y %o a" i,i y. U%der s*"! "ir"*#s a%"es I 'o*&d !a,e o $res*#e !a !ese fai&*res are $ro)a)&y i%di,id*a& a e#$ s a "rea i%+ s*"! a $a+e 'i ! &i &e (%o'&ed+e of !e Fa"e)oo( fra#e'or( a%d Ma%a+e#e% s*$$or . No do*) !is is a% idea !a #a%y !a,e !o*+! a)o* )* are *%a)&e o $rese% o !e Ma%a+e#e% $er!a$s for &a"( of o$$or *%i y. For a Fa"e)oo( $a+e o )e s*""essf*& i% #ee i%+ i s o)7e" i,es- Ma%a+e#e% )a"(i%+ a%d s*$$or for !e $ro7e" is "r*"ia&. As $ar of 3Cor$ora e Co##*%i"a io%s S ra e+y3...- !e *se of !e Fa"e)oo( $&a for# #*s !a,e "&ear&y defi%ed o)7e" i,es if i is o )e s*""essf*&. A $ro$er&y desi+%ed $a+e offers re#e%do*s $o e% ia& as a #edia oo& for Cor$ora e Bra%di%+ a%d so"ia& "o##*%i"a io%s. To de%y o*r $rese%"e o% Fa"e)oo( is o s!*% '!a #edia s$e"ia&is oday a"(%o'&ed+e o )e a ,ery $o'erf*& "o##*%i"a io%s #edi*#. Is there financial value to this idea of a Facebook presence? A "o#$a%y3s #eas*re of s*""ess is #ai%&y !ro*+! a""o*% i%+ #eas*res a%d !*s !is idea 'o*&d see# o !a,e %o fi%a%"ia& i#$a" o% !e or+a%i2a io%. Ho'e,er I )e+ o differ i% !is i%s a%"e. C!a%+i%+ or e%!a%"i%+ !e 'ay !a 'e "o##*%i"a e 'i&& )ri%+ a)o* a% a)*%da%"e of *%see% o$$or *%i ies '!i"! "a% )e ra%s&a ed i% o fi%a%"ia& s*""ess. Is !ere a ,a&*e o !is idea0 Yes..I say; T!ere are %o &i#i s o !e ,a&*e of s*""ess if 'e e%!a%"e !e 'ay 'e "o##*%i"a e. B*i&ders Idea Ba%( "o#$e i io% for e<a#$&e is a ,ery +ood i%i ia i,e )y Ma%a+e#e% o e%!a%"e effe" i,e%ess of !e "o#$a%y3s o$era io%s !ro*+! e#$&oyees feed)a"(. As i s a%ds- i 'i&& "os RM9=-6::8 i% $ri2e #o%ey. B* '!ere do 'e +o fro# !ere0 Are 'e o !o&d "o#$e i io%s e,ery i#e 'e are i% %eed of feed)a"( fro# !e e#$&oyees. A Fa"e)oo( $a+e 'i&& offer !e or+a%i2a io% !e a)i&i y o o) ai% feed)a"( fro# e#$&oyees i% $er$e *i y...-'!ere ideas "a% )e s*)#i ed !ro*+! a di+i a& idea8s*++es io% #ai&)o< i%"or$ora ed i% !e Cor$ora e $a+e. Pa+e Ad#i%s. #ay !e% $os "rea i,e ideas for ,a&*e e%!a%"e#e% )y e%"o*ra+i%+ "o##e% s a%d dis"*ssio%s o% !e s*)7e" o,er !e #edi*#. A Fa"e)oo( $a+e "a% offer !e or+a%i2a io% a $er$e *a& so*r"e of i%for#a io% a%d feed)a"( fro# e#$&oyees si#$&y )e"a*se $eo$&e are #ore re&a<ed a%d easy i% e<$ressi%+ !e#se&,es o% a so"ia& %e 'or( as "o#$ared o !e radi io%a& "or$ora e #ai& %e 'or(. T!ese are !e (i%d of ad,a% a+es !a "or$ora io%s s!o*&d )e &oo(i%+ a as $ar of !eir 3Co##*%i"a io%s S ra e+y.3 S*""ess i% a&& &e,e&s of "o##*%i"a io% 'i !i% !e "or$ora e fra#e'or( )e i )*si%ess or so"ia& is !erefore of $ri#e ,a&*e a%d i%,a&*a)&e o a%y or+a%i2a io%.

Conclusion A$$re!e%sio%s a%d %e+a i,e $er"e$ io%s a)o* *si%+ !e $&a for# are a$&e% y si#$&y )e"a*se !ere are so #a%y *sers 'i ! a ,arie y of o$i%io%s. E,eryo%e "&ai#s o (%o' '!a Fa"e)oo( is a&& a)o* si#$&y )e"a*se !ey !a,e a% a""o*% . T!e i%di,id*a& *ser e<$erie%"e or o$i%io% o% !e #a er is irre&e,a% i% "o%sideri%+ !e o$ io% o #a(e s*"! a $rese%"e. A 3Cor$ora e Fa"e)oo( Pa+e3 is %o #ore !a% a% a& er%a i,e di+i a& #edia oo& '!i"! "a% re#e%do*s&y i#$ro,e !e &e,e& of "o##*%i"a io% )e 'ee% !e "o#$a%y a%d i s ar+e a*die%"es. T!e a)i&i y o i% e+ra e a&& o !er Di+i a& Media ie. 'e)si es of !e Gro*$ o% o !is $&a for# '!ere !e *sers are a" i,e offers re#e%do*s o$$or *%i ies i% e%!a%"i%+ "or$ora e "o##*%i"a io%s. I re$rese% s a *%i>*e o$$or *%i y re>*iri%+ *%i>*e s ra e+ies i% "o##*%i"a io% a%d )es of a&& o% a #edi*# !a s FREE o *se. A !i+! &e,e& of "or$ora e "o##i #e% a&o%+ 'i ! s ro%+ so"ia& #edia s ra e+ies "a% e%s*re o%+oi%+ s*""ess for !e e%dea,o*r. I !a,e for $*r$oses of !is "o#$e i io% "rea ed a 3De#o Cor$ora e Pa+e3 for a )e er *%ders a%di%+ of i s f*%" io%a&i y. F*r !er de,e&o$#e% s )y 'e) de,e&o$ers 'o*&d )e %eeded o #a(e i #ore a$$ea&i%+. Ki%d&y ,isi !e 3De#o Pa+e3 o% Fa"e)oo( for a% *%ders a%di%+ of !o' i is $ossi)&e o i% e+ra e a&& !e o !er di+i a& #edia of !e +ro*$ o% o a si%+&e $&a for# '!ere !e *sers are a" i,e. T!ro*+! !is idea "o#$e i io% I fer,e% &y !o$e !a !e Ma%a+e#e% 'i&& s*$$or !e "rea io% a%d i#$&e#e% a io% of a Fa"e)oo( $a+e for o*r or+a%i2a io%.

Pa+e "a% )e ,ie'ed a ? !

$?88'''.fa"e)oo(."o#8*e#.)*i&ders