Namaste India
Namaste India
Namaste India
Made By: Vikhyaat Shukla- 1650 Utkarsh Pandey-1649 Shikhar Virmani-1644 Radhika Sharma-1638 Shahzad Shameem-1643
About
NAMASTE INDIA FOODS PVT. LTD. is an Indian Dairy
Company that is committed to supply Pure Milk & Milk Products. It is situated at Shivrajpur,31 km far away from Kanpur Nagar. Company has established a developed Agriculture & Cattle Farm where Agriculture & Cattle Farming is done by the scientific method. The unit is fully automated with International Standards. And is planning to collect, process and pasteurize 4 Lacs Litres milk per day. It has collection centres in hundred villages and will be extending to 1000 villages by upcoming three years
Products
The product portfolio includes Pasteurized Milk, Pure Ghee, Cheese, Curd,
Segmentation
Young
Children
Urban Family
MOTIVATIONAL FACTORS
Aggressive Marketing
Television 2% Banners 13%
Pamphlets 5%
INTERPRETATION: As per our survey on 100 people we came to know that about 75% bought Namaste India due to its higher advertisement.
Places Of Survey
Govind Nagar- 1/2 Litre Parag is sold more than Amul and Namaste India
P. Road- 1/2 Litre Amul (Active Milk) is sold more than Namaste India and Parag
Better Availability
Pricing
Litres 19 Rs. Litres 15 Rs. 200 Mililitre 6 Rs.
fair 23%
good52%
INTERPRETATION: When customers were asked that what is the overall experience with Namaste India then, 14% of customers replied with the answer very good, 52% customers replied good, 23% customers replied fair and 11% of the customers responded with the answer poor.
Thank You