分析指标¶
To properly understand the success or failure of an email marketing campaign, it is necessary to monitor several key metrics. The insights gained from these metrics can then be used to optimize future campaigns. Odoo’s Email Marketing application tracks several key metrics, which can be interpreted to improve future campaigns.
查看指标¶
群发邮件发出后，该邮件的结果会显示在多个位置。
要访问单个邮件的指标，请导航至 。在列表视图中找到特定邮件，使用列标题查看该邮件的结果。点击列表中的邮件之一，打开记录。在记录顶部，详细指标以智能按钮的形式显示。
Below is a non-comprehensive selection of percentage-based metrics that are key for analyzing the success of an email marketing campaign.
小訣竅
Click on any smart button to see the recipient records for that respective metric.
打开率¶
The Opened rate measures the percentage of emails opened by recipients against the total number of sent emails.
A high open rate may indicate the subject line was timely, compelling, and successfully prompted the recipients to view the message.
A low open rate may indicate the subject line failed to capture the recipients』 interest. It could also indicate the email ended up in a spam or junk folder, due to having a poor sender reputation, or failing to configure the proper DNS records.
回复率¶
The Replied rate measures the percentage of recipients who responded to the email directly against the total number of sent emails.
回复率高可能表明电子邮件引起了收件人的共鸣，促使他们采取行动或提供反馈。
A low replied rate may suggest that the message lacked relevance or did not contain a clear call-to-action.
点击率¶
The Clicked rate, represents the Click Through Rate (CTR), which measures the percentage of recipients who clicked on a link within the email against the total number of sent emails.
高点击率 CTR 表明电子邮件内容相关性强，目标受众准确。收件人产生兴趣并点击提供的链接，并且很可能觉得内容吸引人。
A low CTR may indicate issues with either the targeting, or the content itself. If there were any calls to action, recipients may have been unmotivated, or the message itself may have been directed toward the wrong audience.
接收率¶
The Received rate measures the percentage of emails successfully delivered against the total number of sent emails.
A high received rate can indicate the mailing list used is up-to-date and the sender authentication is trusted by email providers.
A low received rate may indicate issues with either the mailing list used for the mailing, or with the sender authentication. View the 送达问题 section for more information.
退回率¶
The Bounced rate measures the percentage of emails unsuccessfully delivered, against the total number of sent emails.
A high bounce rate could indicate issues with either the mailing list used for the mailing, or with the sender authentication.
A low bounce rate may indicate the mailing list used is up-to-date and the sender authentication is trusted by email providers. View the 送达问题 section for more information.
送达问题¶
The following defines possible reasons for a high bounce rate or low received rate:
Using a mailing list that contains outdated contact information, or malformed email addresses, is likely to result in a high bounce rate and/or a low received rate.
Mailings sent using a From email address that differs from the sender’s domain are likely to bounce with certain email providers, due to failing DMARC authentication.
未能 配置正确的 DNS 记录 也会导致高退回率。