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Cosmopolis (2012)
Bad reviews due to wrong target audience, marketing.
Cronenberg's Cosmopolis is an adaptation of Don DeLillo's novel. The Novel is accepted as unfilmable an as one of the few novels which composes a precise image of our zeitgeist. The movie is not just based on Cronenberg's clever written script that could be a marvellous play for theatres but also a well directed movie with a talented cast and gets the audience into the atmosphere of a Japanese surreal anime. Nonetheless the movie is a marketing mistake of its kind. The negative reviews that emphasis the main actor Robert Pattinson's ex-sanguine performance are not to understand, since he is exactly as vampire as his character Eric Packer, a 28 years old egoist with a lot of money. However the reason of the box-office flop can be understood. First reason is the difference of target groups: It is possible that neither real Cronenberg fans (because of the poster of Pattinson on the foreground) nor Pattinson fans (since it's not a teenage movie) had the intention to see the movie. Second reason is he wrong advertisement: The audience watches an action trailer but finds out it is a Japanese surreal anime. This masterpiece of art proves us that even sci-fi legend David Cronenberg can flop on box-office.
Melancholia (2011)
Taming the Mainstream Audience
Lars von Trier's Melancholia is a perfect example for a successful minimalist European narrative cinema which dares to modify the classic 3 act drama with its unexpected experimental ending: Everyone dies. The perfect selection of the cast for both siblings: melancholic Justine (Kirsten Dunst) and down-to-earth Claire (Charlotte Gainsbourg) helps the audience to understand what kind of battle between the siblings is approaching: a battle between night and day, black and white, evil and good, which is always won by good Claire until she realizes the possibility of collision of two planets, gets anxious and loses the battle to a strong Justine. The noble castle in the middle of nowhere as one only filming location not only contributes to the idea of the loneliness of mankind but also keeps the production costs low. This masterpiece of art with a wisp of sci-fi proves us that good sci-fi -even if it's art-house- always sells.
Django Unchained (2012)
Tarantino's misconception: Would the audience buy anything?
It has always been the characters, development of the characters during the film and the manipulation of the audience by emphasizing some details within the conversation, which fascinated me in Tarantino movies. From that point of view we see another successful movie with its Dr. King Schultz, Calvin Candie, Django Freeman and the first two eye catcher shooting scenes which show us the real Dr. King Schultz. However there are some negative comments to make without being 'nit-picking': It is not his 'crusade to ennoble violence' or some zooming, which has become his signature dish that I would like to criticize. It is rather the attempt to draw out the length of the movie -or script- with the help of multiple peek points to show more of the violence, more of cliché Hollywood conversations and drama and commercial music so that the audience achieves multiple orgasms. Unlike 'There were will blood' (2007), which is another 160 minutes-film, 'Django' didn't have anything more to say after 130th minute. With 'Django' Tarantino has proved that he lost the cinematic sensitiveness and reached the point, where he is allowed to think that the audience would buy anything what he would show in the movie.