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We can all learn something new about one of history's most well know events, the Apollo 11 rocket launch and moon landing through a different lens. Witness the favorable effects on public perception and governmental fund allocations achieved by marketing and Public Relations tactics bringing much-needed support to the mission. This is how many of today's well-known brands (such as Omega watches) got their recognition off the ground and virtually launched into the stratosphere. The pacing never felt like watching paint dry, and the acting of Channing Tatum and Scarlett Johansson was refreshing to follow.