Sometimes you can go home again, which for The CW came in the form of The 91st Hollywood Christmas Parade. It aired on the broadcast network Friday, December 15. A Tinseltown staple for over nine decades, The Hollywood Christmas Parade, in simple terms, is an indelibly American tradition. More specifically, it is a celebration of life, which is synonymous with love and support, and fun and escape. It is a gathering of like-minded individuals, all co-existing within a celebratory and charitable community spirit. It is a reminder, via The CW and producer Associated Television International, that tradition still matters (even following a reported shift in viewer preference and behavior). And, The Hollywood Christmas Parade is another reason why the linear broadcast model can still be beneficial. The 91st Annual Hollywood Christmas Parade, which aired on December 15, 2023, on The CW, was a festive celebration featuring a blend of Hollywood glamour and holiday spirit. Hosted by Erik Estrada and Laura McKenzie, the event showcased an array of celebrity appearances, musical performances, and vibrant parade floats. This year's parade included stars like Ernie Hudson, Tatyana Ali, Chris Kattan, Denise Richards, The Grinch, Craig Robinson, Brandon Routh and the iconic pop duo Aly and AJ. The Village People also performed, adding to the parade's lively atmosphere. Other performances included the band War, Dwight Yoakam, Berlin, Elliott Yamin and Olivia Soli. The event was not just about entertainment; it also served a charitable cause, supporting the U.S. Marine Corps' Toys for Tots program, which distributes toys to children in need during the holiday season. Paula Abdul was honored with the Humanitarian of the Year Award, and the parade was led by retired Col. Paris D. Davis, adding a touch of recognition to the festivities.
