Having started his career as a fine art photographer and gone on to direct music videos, a feature-length documentary, and even design stage shows, David Lachapelle is something of a jack-of-all-trades in the creative world, with his eye-catching and often outrageous aesthetic serving as a point of connection through all of his artistic endeavors. When it comes to his work, expect the unexpected, which perhaps makes him an unusual choice for Happy Socks, a Scandinavian sock brand that approached Lachapelle and commissioned him to photograph a campaing and make an advertisement for their product, with predictably unusual results. Started in Sweden by Mikael Söderlindh and Viktor Tell back in 2008, Happy Socks has gone on to sell 15 to 20 million of their spirited, colorful designs. The duo behind the company reached out to Lachapelle to make a film featuring their socks, giving him carte blanche. Entitled "Exorsocks," the nine-minute short (that you can view below) begins.
- 11/4/2013
- by Clint Holloway
- Indiewire
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