Check out the brain on Barbie! Sure, she’s just a doll, but that doesn’t mean she has to be an airhead. Therein lies “Lady Bird” director Greta Gerwig’s inspired, 21st-century solution to bringing one of America’s most iconic playthings to life on the big screen. Combine that with the casting of Margot Robbie in the title role, and “Barbie” is already starting out on the right, perfectly arched foot. So what if this high-concept comedy falls a bit flat in the final stretch?
Barbie’s strength as a brand comes from her aspirational appeal. While some have rightly criticized the doll for setting unrealistic beauty standards, Barbie also showed girls they can do and be anything, as different models have portrayed her as president, a rocket scientist, even trans. You know who else sets unrealistic beauty standards? Movie stars. Like Barbie, they serve as role models,...
Barbie’s strength as a brand comes from her aspirational appeal. While some have rightly criticized the doll for setting unrealistic beauty standards, Barbie also showed girls they can do and be anything, as different models have portrayed her as president, a rocket scientist, even trans. You know who else sets unrealistic beauty standards? Movie stars. Like Barbie, they serve as role models,...
- 7/18/2023
- by Peter Debruge
- Variety Film + TV
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