Plot

The massive arrival of television in rural Brazil in the 1970s jeopardizes the small movie theaters' business. Francisgleydisson is the owner of Cine Holliudy, and he must be extremely creative to keep his passion for cinema alive, a Brazilian way of showing its passion for the 7th art, even in the remotes areas. Cinema Paradiso and Amacord are close references.—Anonymous

In the countryside of Ceará in the 1970s, storyteller and kung-fu movie maniac Francisgleydisson runs a movie-theater business. However when big-screen television arrives in his town, he travels in his yellow truck Vanderlea with his beloved wife Maria "Graciosa" das Graças and son Francisgleydisson "Francin" Filho to Pacatuba to open the movie theater Cine Holliúdy. Francisgleydisson and his family work hard to open the theater and have difficulties with the Major Olegrio Elpidio that wants to use the movie theater to win votes. But his love for the 7th art and his family leads Francisgleydisson to succeed in his business despite all the difficulties.—Claudio Carvalho, Rio de Janeiro, Brazil