Pink Ribbons, Inc.

IMDb RATING

7.3/10

733

YOUR RATING

A documentary that shows how the reality of breast cancer, which marketing experts have labeled a "dream cause," and what happens with the millions of dollars raised for the cause.

Play trailer2:08

2 Videos

2 Photos

Documentary

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are ... Read allBreast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actuall... Read allBreast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating real... Read all

Director
- Léa Pool
Writers

See production info at IMDbPro

IMDb RATING

7.3/10

733

YOUR RATING

Director
- Léa Pool
Writers

See production info at IMDbPro

Awards
- 1 nomination

Videos2

Photos

Featured review

7/10

Capitalizing on good intentions

Same old story: charities profiting from people's struggles with sickness. Whether it's big names like Ferragni and Balocco or small research institutions studying rare diseases, the scheme is always the same.

Does the cheerful image built around breast cancer really help ill women, or does it hide the harsh truth? We still don't know what causes it, treatments haven't changed in 50 years, and survival rates are the same. Where's the donated money going? How's it used? Before you join the next charity run, think about it. Donations often end up in basic science and flawed research models that don't help people. Big institutions, inclluding the health care industry, benefit, and those in it make a living from the funds. The main focus here seems more on cashing in for personal gain. The prevailing notion that a complex problem can be solved by simply pouring money into it is a quintessentially American capitalist mindset, albeit fundamentally flawed.