I got very excited when I saw the new credit to David Lynch's filmography, but after seeing this short film I think the truth has to be said: This is not a film, it's a 16 minute commercial for Christian Dior. I'm still not sure what the product is, maybe it's just the brand. So, when criticizing this title one must do it on 2 different levels: as a commercial and then as a short film.
As a commercial, this is pretty good. Everything is in place: the bag, the dress, the make up, and probably even the perfume, although this is one thing we cannot be certain of.
As a short film, this is pretty dull. It seems that David Lynch has completely run out of ideas, and he once again makes a film about "a woman in trouble". Lynch's films of this decade were all about women in trouble. Beginning with "Mulholland Drive" and ending with this piece. Unfortunately, the music and atmosphere cannot hide the fact that Lynch is out of inspiration. This little short film adds nothing to what we've already seen from the man. It doesn't really matter if you don't watch this. Watch "Inland Empire" instead.
I believe that Christian Dior just wanted to exploit poor Lynch's surreal approach to promote their products. I also believe that Lynch. lacking the opportunity to make another feature film, desperately needed the money. I can see no better reason for the making of this film.
And all this I say as a David Lynch fan who thinks Lynch is one of the greatest filmmakers alive today.