This game was the first video game to make use of the game cover printed on a sleeve and then slipped over a previously printed, Virgin Games branded box. This combo became the industry standard for the next two decades. The new styled box was created by
Anthony Mesaros for Virgin Games. He had created the sleeve design because he wanted to be able to get flashy covers printed in several colors as well as foil and yet create a box that cost significantly less that printing the individual game covers on individual boxes. His new packaging design not only came in at a much lower cost but had less than half the turnaround time for actual printing.
