Kpop artist Hoo Joon comes back to Korea and almost immediately makes a bad impression on journalist Geun Young and causing a chain reaction of unintended consequences on her life.
Geun Young embraces her new anti-fan status but starts to regret being so easily recognized. Hoo Joon is irritated by Geun Young's antics and the inconvenience that she is causing him.
Geun Young and Hoo Joon do their first shoot together and things take a dramatic turn when they get into an accident. Hoo Joon and JJ get into an argument over In Hyung and Geun Young.
Geun Young makes a mistake on set and goes to find Hoo Joon to apologize only to see In Hyung again but still unable to see who she is. Hoo Joon tries to distance himself from JJ and In Hyung but somehow gets dragged back in.
After meeting Roy and seeing her portrayal in the trailer of the show, Geun Young starts to look for a job second-guessing signing on to the show. Hoo Joon runs into JJ and the two end up getting into a physical fight.
The reality show moves to Japan because Hoo Joon has a commercial shoot there. Hoo Joon and JJ both find out that In Hyung is to co-star in the commercial causing more friction between them that spills out and gets noticed by Geun Young.
After returning from Japan, Geun Young realizes that being on a reality show is hard work. Geun Young also starts to put together Hoo Joon and In Hyung's past relationship.
Hoo Joon and Geun start to warm up to each other, but Hoo Joon's past complicates things. JJ's inability to let Hoo Joon go creates more problems for Hoo Joon.
Hoo Joon tries to mend his relationship with Geun Young even though Geun Young misunderstands his motives. JJ continues to investigate Hoo Joon and runs into a clue accidentally given to him by Geun Young.
Hoo Joon finds out about Yu-ri and decides to go on a road trip with her and Geun Young. JJ and In Hyung's relationship gets more complicated after the interview with Hoo Joon.
Hoo Joon rushes to the hospital with Geun Young to see In Hyung. Geun Young stays the night with In Hyung to make sure that she is recovering. Hoo Joon gets kidnapped by a fan, and Geun Young and Ji Hyang try to find him.
Hoo Joon and Geun Young grow closer and define their relationship though they are keeping it a secret. In Hyung starts to move on from JJ and realizes she has more people on her side than she thought.
While the rumors about Hoo Joon and In Hyung persist, JJ shares new information about Hoo Joon with Young Seok, hoping that Young Seok will come to his side. Joon and Geun Young go to the beach to shoot for their show.
With their show ending, Geun Young and Joon navigate the new phase of their relationship only to be hit by two different scandals consecutively. The outcome has far-reaching effects that lead to tragedy and the end of relationships.
Overwhelmed with the fallout from his press conference, the accident, and trying to find his father, Hoo Joon decides to take a step back. Guen Young gives him space while trying to help him using the media.
In Hyung and JJ are recovering in the hospital after their and each reflects on their past relationships and mistakes. Geun Young and Hoo Joon focus on their careers and relationship, hoping to leave their problems behind.
