'It's What's Inside' set itself up really well. We meet some characters and learn they have some behind-the-scenes drama going on. Then we are introduced to an interesting mechanism that is going to drive the remainder of the film. At this point I thought I was in for something truly special. What I hadn't realised was that there were some problems that were going to hamper the film.
Firstly, it was going to get very confusing. I don't want to get into details because that would spoil the premise of the film. But anyone watching this film will know pretty quickly what I'm talking about in terms of confusion. I will say that while the middle of the film is very confusing, it does clear itself and become a bit more coherent towards the end. You still need to have your wits about you at all times though, that is for sure.
The other problems lie with the characters. There are two many of them and they are very toxic people who it is hard to care about and get onside with. I really feel like the movie could easily have cut 2-3 of the characters and nothing would have been lost. And as far as making them toxic, I understand that leads to more juicy drama, but sacrificing likability is a big thing.
All negatives aside, there is some really good stuff here. If you can stay on top of the story and follow along with all the story/character arcs, you are probably going to have a really good time, because it has some nice tricks up its sleeve at the end in that regard. It was an ambitious undertaking to make a film this complicated work, and all in all they did a pretty good job. 6/10.