About a decade ago, Netflix was sitting pretty, pulling in growing numbers of viewers with TV shows they had licensed from other networks. Some might remember how, in 2013, NBCUniversal licensed the streaming rights for "The Office" to Netflix, allowing it to become a frequently re-watched series for the streaming service. 2013 was when, some might say, early rumblings of what was to become the Streaming Wars began. Companies began keeping their own properties under their own umbrellas, each hoping that it could launch a successful streaming service of its own. Netflix also began making original content, a move that was considered risible at the time.
We all know the hoarding, overspending, and striking that the Streaming Wars ultimately begat, but just prior to the War, streaming seemed like a sustainable model. Studios would license their movies to a third-party streamer, they would earn revenue, and many older shows and movies were advertised as being more available.
We all know the hoarding, overspending, and striking that the Streaming Wars ultimately begat, but just prior to the War, streaming seemed like a sustainable model. Studios would license their movies to a third-party streamer, they would earn revenue, and many older shows and movies were advertised as being more available.
- 11/25/2023
- by Witney Seibold
- Slash Film
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