Wed, Sep 2, 2020
Born to Fashion is the first Brazilian reality show featuring only transgender girls, created to update Brazilian fashion. The series will follow the journey of 10 girls, who dream of becoming models, and their transformation from amateur to professional models in a few weeks. Lais Ribeiro and her team of experts, Lila Colzani, André Veloso and Alice Marcone, lead this journey and invite special guests such as Alexandre Herchcovitch, Patricia Carta and other great names of the fashion industry. They will learn along with the audience about the participants live stories in a fun way , which also enhances the importance of promoting inclusion and diversity in the fashion industry.
This is a different competition reality show than the traditional competition format, in which the challenges will not result in elimination. The goal is to provide all the girls the opportunity to learn and improve their best traits and to teach them important tools to shine in their modeling career.
On the other hand, this doesn't mean that they will pass through the challenges unscathed. The girls will be evaluated daily by the host and her team and will also live confined in a house until the end of the show. It's not easy to face each other's judgment of who deserves and who doesn't to become the next face of the Brazilian fashion. Whoever stands along the program's challenges and has the best performance in the grand finale, will sign a one-year contract with one of the most prestigious model agencies in the country in addition to be the cover of one of the most renown fashion magazines, Harper's Bazaar.
This is a different competition reality show than the traditional competition format, in which the challenges will not result in elimination. The goal is to provide all the girls the opportunity to learn and improve their best traits and to teach them important tools to shine in their modeling career.
On the other hand, this doesn't mean that they will pass through the challenges unscathed. The girls will be evaluated daily by the host and her team and will also live confined in a house until the end of the show. It's not easy to face each other's judgment of who deserves and who doesn't to become the next face of the Brazilian fashion. Whoever stands along the program's challenges and has the best performance in the grand finale, will sign a one-year contract with one of the most prestigious model agencies in the country in addition to be the cover of one of the most renown fashion magazines, Harper's Bazaar.
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