The Joneses

'The Joneses' comes across as an entertaining film that also makes the viewer aware of a thing or two regarding today's world. While many have found the idea to be a bit far-fetched, the film doesn't try to tackle more than it can handle. The way the Joneses neighbours are seduced by their lifestyle is pretty much the way most consumers feel. Nothing surprises me about the marketing strategies corporates come up with, no matter how 'amoral' it is as their primary goal is to sell more and more.

That said, I perhaps would have enjoyed 'The Joneses' more had I not seen the trailer. The trailer revealed too much of the plot and that ruins the surprise element which would have made it more interesting had the viewer experienced the unfolding of the story through the film.

Yet, it is a well made picture with well-defined characters. David Duchovny and the ravishing Demi Moore are in top form. Both deliver subtle and nuanced performances. Glenne Heady and Gary Cole provide superb support. The art direction is impressive. The Joneses house looks too good to be true but that's the point. Derrick Borte does a competent job of balancing humour and intensity. On the flip side, the ending felt a little rushed and the daughter's character was a little shoddily written.

Overall, 'The Joneses' is an entertainer that's also enlightening.