Each time Octave Parango (played by Jean Dujardin) is in a bad trip, Frédéric Beigbeder appears. It certainly refers to the fact that Beigbeder worked himself in an advertising agency as Octave in the movie.
Sunlight by the Lumiere Brothers from 1906 is shown after the ending credits. Labeled "The Washerwomen," the world's first commercial, showing three women washing clothes outdoors in a washtub.
Based on a novel with the same title by Frédéric Beigbeder.