Its really a shame that so many of the comments here are unbelievable. Again a movie gets 8-10 star comments although the DVD packaging already says it all. So don't trust any of the comments... "Gag" is far from being scary or a classic. It basically is a cheap take on the "Saw" (Three letter titles everywhere!) torture genre. OK, you got a setting of a devastated house where some psycho killer tortures his victims. Two pretty stupid robbers break in searching for something very special and end up in the middle of the action when finding a bound and gagged guy (Actually I know I have seen exactly this before, but I can't remember the name of the movie). So they get gagged too, 5 victims get several things stuffed into mouths and back end and the movie even has an unexpected twist. Wow... Production values are low on this dimly lit underground movie which tries to shock with some sick torture inventions but fails miserably. The visuals just don't hold up to the sick ideas and while the acting is in parts OK the story is just plain stupid. Some examples... you get captured by an obviously sick pervert with corpses and blood everywhere in his house. He tells you to stick a needle in your arm or he will kill your friend. Sure... you do it, maybe something nice is awaiting both of you (like the trippy drug visions... nice idea but badly executed). 4 people bound and gagged, tortured in a dark cellar and chained to the wall. What does Mr. Psycho do... putting a hood above the one persons head that is just about to break free (sure... he knew, he's super psycho). And the most idiotic thing of all... when you are a psycho who just beat down a captive on the run happy to torture him again and the doorbell is ringing. What do you do?? Right... open up quick with some blood on your face and then have a ridiculous dialog with a cliché cop through a half opened door. You can see that "Gag" tries to be a shocker but nothing here really works. Honestly since there was a decent twist in the middle I expected some real twist in the end (the safe thing was way to obscure for me). But you better be in for a real surprise. "Gag" ends in the most stupid and cheap way I have seen in a long time ... by all means. Editing, Acting, Story development... it just falls apart to nothing. You can multiply the doorbell-idiocy by ten. Even if you are into cheap thrills "Gag" won't do it... the Gore is not that strong as the comments here make you think. Except for the impalement scene which works without showing anything most of the movie just made me yawn... or laugh. In that way "Gag" is a classic ... for some of the most absurd behavior of horror movie victims. I give this one 3 stars for at least some good ideas in the script. Other than that just stay away... the DVD cover says it all.