It is set in Salford, Greater Manchester, chosen because creator Graham Duff was familiar with the area having done many stand-up gigs there during his youth.
In November 2006, Ideal received the award for Best Comedy Programme at the Royal Television Society North West Comedy Awards.
Guest stars have included Graham Fellows (as Dr Persil), Sean Lock (as Natalie/Nathaniel, Brian's trans-gendered partner), Mark Radcliff, Jason Manford (as Jack), Mark E. Smith (as Jesus Christ), Paul Weller, Kara Tointon, Barry Adamson (as Brian's hit-man boyfriend), Alan Yentob (as himself) and Rula Lenska (as the Red King).
The closing theme is "Song Of The Oss" from the album Nuada: Music Inspired By the Film the Wicker Man composed by British band Candidate. The series also features a number of tracks by Californian hip hop group Ugly Duckling.
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