According to Alex McNeil's "Total Television" guidebook (1984), "Jane Froman's USA Canteen" (it's original title - later shortened to "The Jane Froman Show") started on CBS in the fall of 1952 as a half-hour program on Saturdays, showcasing the talents of men and women then serving in the military. As a promotion of Ms. Froman and her show, she was given the sobriquet "Sweetheart of the Armed Forces." By December 1952, the show was cut to 15 minutes and moved to Tuesdays and Thursdays, following the regular 15-minute news broadcast. Eventually, the show was aired only on Thursdays.